Email Campaign Management

The Inherent Danger Of Using Simple Targets – Email Marketing Article

There’s a lot to be said for targets. With a clear goal, a team will have a focus they can concentrate on. There’s little doubt that having targets gives good results. After all, if your target is to increase open rates by 15% and you hit it, or even go slightly above it, you’ve made a success of that particular email marketing campaign. Most importantly, you can prove how effective you are. Targets can have a strong upside. With everyone…

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Can You Trust The Returns From A Split Test – Email Marketing Article

Split testing is just about as dependable a tool as we have for validating a change in an email marketing campaign. We have an original, the control, and we compare it to one, the variant, that has a single feature that is different from the control. It stands to reason that if the variant gives statistically better returns than the control, it is the way to go. QED and probably other initials.  It’s not quite that straightforward though. You should,…

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Why So Many Emails Go To Spam – Email Marketing Article

  It’s what we all have done, are doing or will do; worrying about the proportion of marketing emails being classed as spam. Internet service providers have various ways of defining spam and the reason your latest email marketing campaign has fallen foul of so many is, to put it kindly, because it deserved it. There is no other interpretation, but there are reasons. Do yours fall into any of the categories below? 1/ Your emails are spam You probably…

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Learn From Your First Email Campaigns – Email Marketing Article

It’s an exciting time when trying something new. It is normally tinged with a bit of self-doubt; after all, what if you make a mess of it? A reassuring aspect of starting out in email marketing is that there is lots of advice and help out there, both online and from your email marketing service providers.  They will have told you how easy it is, because it is. Yet when you receive the returns from your first email marketing campaigns…

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Admit It; You Will Never Be Green – Email Marketing Article

Social media is going through one of its periods of attacks on false claims of being green. We should accept that it is impossible for email marketing to be completely green in the sense of having no environmental impact. Servers, the requirement for precious metals giving the need for mines, plastics everywhere and transport of goods, would require a forest or two to negate the impact.  Because of presentations to the UN by a young, charismatic environmentalist, being carbon neutral…

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Always Modify An Email Template – Email Marketing Article

I don’t like being prescriptive, but it is not a good idea to use an email marketing template ‘straight out of the box’. It will have been designed by a professional, and as you’ve had no graphic art experience, you might not feel the need to prove it by messing it up.  There’s only so much a professional designer can do without knowing those on your email marketing lists. That’s where you come in. It’s up to you to add…

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Should You Give Away Valuable Items? – Email Marketing Article

You have worked hard for everything you’ve got, so why should you give away something just to gain subscribers to your email marketing list? The answer is that it is probably the cheapest way of getting them. Work out how much it costs to gain subscribers in other ways. There’s the cost of a stand at a trade fair, and don’t forget the costs of travel and personnel. Oh, and hotels, food and – well, you see the point. It’s…

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WizEmail Blog :: Everything is advertising – Email Marketing Article

99% of millennials, most of whom have an iphone or ipad, reckon that advertising has no effect on them. Anyone in email marketing can see the non sequitur. You will probably want to know the names of the 99%. They are not so much your target audience as have targets on them.  That they are wrong should go without saying, but you could reassure yourself by asking them why they are not affected. Most will say that they are merely…

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Create lists for your summer email campaigns – Email Marketing Article

Have you ever forgotten the obvious items you needed for a holiday? It’s a rhetorical question of course. Who hasn’t started out for the beach looking for a shop that sells sun cream at a price which won’t make you turn red in the face? This is a gap that email marketing can fill.  I’ll run the risk of being thought of as having a beard and admit to attending a three-day folk festival in Yorkshire over the long weekend…

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Blog Email marketing and the rise of veganism – Email Marketing Article

The first thing to do is not panic. The figures suggest that just 3% of the adult population is vegan. However, the numbers are increasing, and you should monitor how they change. Tesco’s own brand of vegan foods, rather oddly named Wicked Kitchen, has been going for over a year. It proudly states on its website that it won an award. If they think the demands of veganism are worth covering, then it tends to indicate that it is something…

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