Email Campaign Management

Using Humour In An Email Marketing Campaign – Email Marketing Article

The film Gattaca had four letters, ATGC, highlighted on posters and the title sequence. I found it graphically jarring. I was told later, by a rather smug IT-type, the letters were, pause for a little titter, the initials of the building four blocks of DNA, and the design was rather ‘clever’. It seemed I was not. That’s the problem with humour; it can be hurtful. Comedians tend to change their delivery according to the reactions of their audience. It is…

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How To Choose A Voice For A Marketing Email – Email Marketing Article

You don’t use the same tone of voice to speak with all of your friends, relatives and colleagues. It would be inappropriate. You tend to be serious in the office, especially when your contract is up for renewal. With friends, you’ll be more light-hearted. Not perhaps quite so jovial when discussing the appalling performance of the England rugby team. It’s the same when working out what voice to use in an email marketing campaign. It’s easy to go bland but…

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Research Can Improve Your Email Marketing – Email Marketing Article

In-depth research is a great method to improve performance. It is expensive, so it’s much better if someone else does it for you. Recent, well supported, research shows that the best wordage for an email marketing campaign is between 75 and 100 words. You should treat the research of others with care, especially if you don’t know the details of their methods. In this case, 40 million marketing emails were studied so we can safely assume, I think, that the…

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Design Email Campaigns For Your Subscribers – Email Marketing Article

  Way back, when I was in art college, we were given the task of coming up with poster ideas for the redevelopment of a local town’s market square. You might think, correctly, that this was way before targeting by splitting email marketing lists, but my lack of precision as to audience got my original design rejected. The heading was, ‘The Shape of the Square is Changing’. Those on the panel, councillors all, thought it too obscure. Imagine my feelings when, over…

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Soft Selling In Your Marketing Campaigns – Email Marketing Article

  I was once on a course that had nothing to do with sales and email marketing. It was all about questioning techniques. The biggest problem for anyone engaged in interviews is trying to get to the truth and we were introduced to a number of methods of, they said, getting the person to open up. One chap who gave a talk used to be a salesman, his last product being caravans. His method – he had quite a number…

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WizEmail Bog :: Advantages Of Autoresponders – Email Marketing Article

There’s something deliciously subversive about autoresponders. Once set up, you can sit back and relax, at least until the returns come in. You will have time to concentrate on other aspects of email marketing. What could be wrong with that? In short, nothing. It’s difficult finding dependable detailed statistics for autoresponders other than they repay many times over the little bit of effort it takes to set them up. If you like high returns on investment, then invest a little…

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WizEmail Blog :: The Blessing Of Autoresponders – Email Marketing Article

The blessing of autoresponders is that, once they are set up, all the work is done for you, apart from reviewing it periodically to ensure everything is going well. Whether it will be a success or not will depend on the way you’ve planned it. It need not take long, but it will take application. There are a number of factors that need to be taken into account. For instance, the targets will be subscribers to your email marketing lists, so you…

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Perfect Stock Image For Your Email Campaign – Email Marketing Article

The cheapest method of sourcing images for email marketing campaigns is to take them yourself or have your staff do so, for suitable reward one hopes. You’ll eventually have quite a few to choose from, although, of course, they’ll lack that bit of professionalism you want to encourage. If you’ve got the budget, you might consider stock images. You’ll have a vast range to select from; thousands being the norm. This can be a problem in itself. How can you…

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Using Tools and Assets for Successful Email Campaign Management (with Infographic) – Email Marketing Article

Agencies who cater to various clients for their email marketing needs find it even more daunting to manage the email campaigns because of a lack of proper processes and long approval cycles. 15% of agencies fail to customize their service or deliver it on time. While 60% of agencies find it difficult to acquire new clients and 16% face the issue of retaining existing ones. Here’s an insight into different tools and assets that you can use for seamless email…

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