email blasts

Email Marketing Best Practices for Design in 2019 – Email Marketing Article

This year, email marketing is going to remain in the mainstream. According to McKinsey, email is 40 times more effective at acquiring new customers than social media. Plus, based on our internal research, 92% of adults use email, so expect more results by focusing on this digital channel. Since emails deliver the highest return on investment (ROI) for marketers compared to all other digital platforms, take time to develop an email marketing best practices to follow. By 2020, the number…

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Cold Email Campaigns vs Email Marketing Campaigns – Email Marketing Article

Cold email campaigns and email marketing campaigns are terms that are often used interchangeably. They are nowhere near the same though. Cold emails and marketing emails differ a lot. Ensure that you are doing the best cold prospecting possible by learning the differences between cold emailing and marketing emails as well as ways to optimize your cold email address list. This can lead more success as an email marketing specialist. Cold Email vs Marketing Email Recipients When sending out cold…

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Tips for Successful Drip Email Campaigns – Email Marketing Article

If you have not used automated emails in your marketing efforts, you should seriously consider it. On average, drip email campaigns generate 20% more sales opportunities than other types of email address list campaigns. This is because they are usually more personalized, timely and targeted emails. Sales Opportunities with Drip Email Campaigns What are drip email campaigns? Drip campaigns are a type of automated sales prospecting. They are a set of relevant emails that are sent out in a sequence.…

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Using an Email Address List for Better Higher Ed Marketing to Gen Z – Email Marketing Article

Millennials are getting older. This means college enrollment marketers should be shifting their focus toward Generation Z. If your enrollment team does not already have an email address list for this generation, it should. This generation makes up around 24% of the US population, more than Millennials, Gen X and Baby Boomers combined. They also have an estimated $3 trillion in purchasing power. This makes them prime targets for higher education enrollment marketers. Born between 1997 and 2012, Generation Z…

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5 Major Email Marketing Mistakes to Avoid in 2019 – Email Marketing Article

Email marketing is still one of the best ways for businesses to reach their customers. It has the highest return on investment (ROI) compared to other business marketing platforms such as social media or blogging. Businesses can leverage email marketing to send their customers information on discounts, promotions, and events. Nevertheless, it is critical that marketers do not make common email marketing mistakes in order to gain the most from their campaigns. Time and effort must be invested to develop…

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