email automation

WizEmail Bog :: Advantages Of Autoresponders – Email Marketing Article

There’s something deliciously subversive about autoresponders. Once set up, you can sit back and relax, at least until the returns come in. You will have time to concentrate on other aspects of email marketing. What could be wrong with that? In short, nothing. It’s difficult finding dependable detailed statistics for autoresponders other than they repay many times over the little bit of effort it takes to set them up. If you like high returns on investment, then invest a little…

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WizEmail Blog :: The Blessing Of Autoresponders – Email Marketing Article

The blessing of autoresponders is that, once they are set up, all the work is done for you, apart from reviewing it periodically to ensure everything is going well. Whether it will be a success or not will depend on the way you’ve planned it. It need not take long, but it will take application. There are a number of factors that need to be taken into account. For instance, the targets will be subscribers to your email marketing lists, so you…

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Marketing Heroes: A q&a with eCommerce expert, Chloe Thomas – Email Marketing Article

We recently spoke with Chloe Thomas, an ecommerce marketing specialist and author of the recent global best seller “eCommerce Marketing” book. Discover what inspires her, the challenges she feels marketers face and her tips on what you should be focusing on in 2020. Meet Chloe… Please introduce yourself I’m Chloe Thomas, founder author and podcast host at eCommerce MasterPlan. Please tell us about your business I’ve been in the eCommerce industry for over 15 years and eCommerce MasterPlan is all…

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7 Ways to Increase Sales with Transactional Emails – Email Marketing Article

You have just sent your promotional newsletter to your subscriber list. There’s only an 18% chance that it will ever be opened. Actually, the open rate is often even lower. In the meantime, an automated order confirmation email is on average opened by 50% of all recipients. See what you’re missing? Looks like you need to revise your strategy. 1. What Is A Transactional Email? Transactional emails are email notifications based on customers’ or leads’ behavior and sent to the…

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Knowing When to Use Do-Not-Reply Email Addresses in Marketing – Email Marketing Article

If you take a look at your inbox right now, we’re willing to bet at least a couple of the latest emails you received came from do-not-reply email addresses. No-reply email addresses are everywhere. Businesses, from small to big, use them to send all kinds of messages, and, in many cases, they go about it all wrong. We’ve talked a lot about how we feel about do-not-reply email addresses in the past. However, there’s a time and a place for…

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How to Use Targeted Email Marketing for Ecommerce – Email Marketing Article

Today, our users are actively looking for a personalized customer experience. Targeted email marketing is a great way to respond to that need by ensuring that the messages those customers receive is always relevant. In this article, I’m going to tackle everything you need to know to be successful in targeted email marketing. By the end, you’ll know how to send an email that sounds like it’s coming from a close friend rather than a company. Let’s jump in: Targeted…

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How to Use Email Automation to Effectively Engage Your Subscribers [with Infographic] – Email Marketing Article

Your email marketing will not be effective unless you are sending the right message to the right person at the right time. For an email marketer, it is difficult to send thousands of personalized emails according to a subscriber’s specific buyer journey. Enter Email Automation… Email automation works like a machine that helps to send customized emails to prospects based on their activity and stage of the buyer’s journey. These are time and behavior-based emails triggered to subscribers when they…

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How to Use Email Automation to Effectively Engage Your Subscribers [with Infographic] – Email Marketing Article

Your email marketing will not be effective unless you are sending the right message to the right person at the right time. For an email marketer, it is difficult to send thousands of personalized emails according to a subscriber’s specific buyer journey. Enter Email Automation… Email automation works like a machine that helps to send customized emails to prospects based on their activity and stage of the buyer’s journey. These are time and behavior-based emails triggered to subscribers when they…

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The Best Time to Send Email: How to Schedule Your Email Campaign – Email Marketing Article

Email marketers are always on the lookout to find ways to get a better responses from their email campaigns. To that end, they research what types of images are the most popular, whether they should embed video, how to incorporate emojis into their email subject line, and more. But, one of the most asked questions by email marketers is always: when is the best time to send emails? This is a valid question. After all, if you send emails when…

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5 Email Marketing Best Practices to Adopt This Year – Email Marketing Article

According to Radicati Group, there will be 2.9 billion email users worldwide by the end of 2019.  For marketers, this figure shows the value of email. If you use email marketing best practices, you can generate leads, drive sales, and accelerate business growth. Email Marketing: What You Need to Know Businesses of all sizes can quickly launch email marketing campaigns, but not all email marketing campaigns are effective. To start, your business needs an email marketing strategy. Without it, your…

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