Email Analysis

Admit It; You Will Never Be Green – Email Marketing Article

Social media is going through one of its periods of attacks on false claims of being green. We should accept that it is impossible for email marketing to be completely green in the sense of having no environmental impact. Servers, the requirement for precious metals giving the need for mines, plastics everywhere and transport of goods, would require a forest or two to negate the impact.  Because of presentations to the UN by a young, charismatic environmentalist, being carbon neutral…

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Everyone should make friends with the ICO – Email Marketing Article

The ICO (the Information Commissioner’s Office) polices data protection and, with our, hopefully massive, email marketing lists, you’d think we should be wary of them but it’s just the reverse. We should look upon them as a valuable asset.  It is almost as if the ICO doesn’t want a lot of bother. It’s the easy life for them, and if they don’t have to indulge in expensive litigation, the happier they will be. Their intent seems to be to make…

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Essentials for your next email subject line – Email Marketing Article

What makes you pull a book from the shelves of Waterstones? All you have to go on are the title, author and publisher yet, after a quick perusal, you will be able to pick a book that, even if you do not buy it, will probably interest you. You can see why authors will agonise over what to pick for the title, almost as much as you do for the Subject Line of a marketing email. A bookshop browser, probably…

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Create lists for your summer email campaigns – Email Marketing Article

Have you ever forgotten the obvious items you needed for a holiday? It’s a rhetorical question of course. Who hasn’t started out for the beach looking for a shop that sells sun cream at a price which won’t make you turn red in the face? This is a gap that email marketing can fill.  I’ll run the risk of being thought of as having a beard and admit to attending a three-day folk festival in Yorkshire over the long weekend…

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Blog Email marketing and the rise of veganism – Email Marketing Article

The first thing to do is not panic. The figures suggest that just 3% of the adult population is vegan. However, the numbers are increasing, and you should monitor how they change. Tesco’s own brand of vegan foods, rather oddly named Wicked Kitchen, has been going for over a year. It proudly states on its website that it won an award. If they think the demands of veganism are worth covering, then it tends to indicate that it is something…

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