Let’s say you have 100,000 names on your subscriber list and an email deliverability rate of 50%. What’s the value of all those many names on your list? Exactly. Half what is could be. You’ll probably never achieve a 100% inbox penetration, but given the low cost an upside potential of emails, you should get your deliverability rate as high as can be and keep it that way. 1) You bought an email list. Seriously? It’s 2017 and that’s not…