eec Leadership

How to Create a More Accessible Future – EEC – Email Experience Council – Email Marketing Article

Would you change your marketing tactics if you knew your message wasn’t reaching an audience with $1 trillion in purchasing power? By the most recent estimates, that’s the annual disposable income of the global disability market. If your website and emails aren’t accessible, you could be missing out on a huge opportunity. But it’s not just the revenue you’re leaving on the table: By neglecting to comply with accessibility requirements in the Americans with Disabilities Act, you could be at…

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How Marketers are Creating Emails to be ‘Dark Mode Ready’ – EEC – Email Experience Council – Email Marketing Article

By Lauren Gentile, Vice President of Creative at Epsilon | EEC Leadership Ensuring all email recipients can open, view and read an email in its entirety is a top goal of mine. In fact, email accessibility is a topic in which I’m very passionate about and I’ll be speaking about in an upcoming webinar with the EEC next month. While Dark Mode is not technically an accessibility consideration, it’s related and is a big challenge for email marketers. Let’s further…

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5 Tricks to Make your Email Marketing a Real Halloween Treat – EEC – Email Experience Council – Email Marketing Article

Halloween’s massive popularity has led some retailers to rank it second only to Christmas, with projected spending at an unBOOlievable $8.8B in 2019. Our marketers are having a scream dressing up and sending out Halloween campaigns for Epsilon’s clients. Try these 5 tricks yourself: Trick #1 Dress up your design: Does your current template capture the character of the season? Consider a dynamic modular template that pushes personalized messaging across a broad scope of data points. And as you continue…

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Welcome New EEC MAC Leaders! – EEC – Email Experience Council – Email Marketing Article

The soul of the Email Experience Council are the people who volunteer their time, knowledge and expertise in shaping the content that helps educate, inform and guide our member organizations and the marketing world at large. These individuals are experts in their field and are driven by a sense of urgency in helping others understand the complex tapestry of technology, regulation and best practices that define email at scale. Please join us in congratulating the newly elected members of the…

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