Ecommerce

Linio teams with Dynamic Yield to make marketplace magic with personalization – Mobile Marketing Article

30-second summary: As Latin America’s leading ecommerce marketplace, Linio provides its customers with a vast assortment of products, making their lives a little easier when they need something to buy. But in some cases, “too much of a good thing” can make it difficult for shoppers to navigate to the products they are looking for. To help simplify the journey, Linio leveraged Dynamic Yield’s personalization capabilities and curated experiences for visitors, and through several strategic campaigns, boosted conversion rates by…

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Top 20 B2B Ecommerce Stats Marketers Should Know – Email Marketing Article

B2B ecommerce — online purchasing between businesses — is a rapidly growing market. And as it grows, the technology that supports it is evolving too. Businesses are investing in smart ecommerce marketing platforms to remain competitive. Millennials responsible for buying decisions are demanding the same seamless online purchasing experience in the B2B space that they are used to as consumers. Understanding how B2B buyers behave can help B2B marketers stay on top of their game. We’ve compiled the top 20…

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Marketing Heroes: A q&a with eCommerce expert, Chloe Thomas – Email Marketing Article

We recently spoke with Chloe Thomas, an ecommerce marketing specialist and author of the recent global best seller “eCommerce Marketing” book. Discover what inspires her, the challenges she feels marketers face and her tips on what you should be focusing on in 2020. Meet Chloe… Please introduce yourself I’m Chloe Thomas, founder author and podcast host at eCommerce MasterPlan. Please tell us about your business I’ve been in the eCommerce industry for over 15 years and eCommerce MasterPlan is all…

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eCommerce Email Marketing in 2020: What’s Staying and What’s Changing – Email Marketing Article

Black Friday is done and over with, and as an eCommerce store owner, your Christmas holiday promos are no doubt about to launch any day now. Not to mention, you’re probably elbow-deep in all your own personal holiday plans.  It’s a lot to think about and juggle. I mean, phew! But we’re like you.  We know right now isn’t time to sit back and relax.  As the year winds down, this is the perfect time to be looking ahead into…

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How to Choose the Right Ecommerce Platform for Your Business – Email Marketing Article

Does your business need a third-party ecommerce platform? Global ecommerce sales added up to more than $2 trillion in 2018. Projections show that the number could more than double by 2021. Whether you’re new or are looking to update a longtime brick-and-mortar business, this is the right time for an ecommerce shift. It’ll benefit your business to ensure online functionality for your future customers. There are so many fully realized and professional options available. Even established brands like Ben &…

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5 Sites You’ll Be Surprised To Know Are Shopify Stores – Email Marketing Article

If you like online shopping, chances are high that you’ve bought from one or more Shopify stores. Shopify is a popular ecommerce platform with a diverse client base. There’s also Shopify Plus, an enterprise version, for businesses requiring high-volume store support. Read on to find out which well-known ecommerce companies use Shopify, and what you can learn from their success stories. What types of companies use Shopify stores? More than a million businesses based in more than 175 countries have…

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Interactive Elements That Can Increase User Engagement – Email Marketing Article

This is a guest post from Robert Brandl at WebsiteToolTester. Interactivity can be very powerful thing in web design. Interactive elements can help you to transform a static and forgettable page into something that captures the imagination of users and holds their attention. Not only are interactive features fantastic for adding practical functionality to a site, but they can also be incredibly useful in terms of personalization. And let’s not forget the added entertainment value. Some of the most interesting…

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Interactive Elements That Can Increase User Engagement – Email Marketing Article

This is a guest post from Robert Brandl at WebsiteToolTester. Interactivity can be very powerful thing in web design. Interactive elements can help you to transform a static and forgettable page into something that captures the imagination of users and holds their attention. Not only are interactive features fantastic for adding practical functionality to a site, but they can also be incredibly useful in terms of personalization. And let’s not forget the added entertainment value. Some of the most interesting…

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Top 5 Solutions in 2020! – Email Marketing Article

Have a plan for online business and looking for the best ecommerce platform? You’ve landed on the right site. In this article, we’ll review five popular ecommerce platforms. They all are high-end solutions, but at the same time, they cover different merchants’ needs and require different levels of technical readiness. For easier comparison, we’ve highlighted the five most important aspects for each solution: ease of set up, design options, SEO and marketing implementation, pricing, and support. These elements will help…

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Ecommerce Conversion Rates by Industry: 2019 – Marketing Article

Email marketers know just how vital understanding key performance indicators (KPIs) are to the success of their marketing efforts. Knowing your brand’s personal numbers is an excellent start. However, those numbers really mean nothing if you have nothing to compare them to. This fact is especially true for ecommerce brands that are looking to improve their conversion rates. Before we can dive into ecommerce conversion rates by industry for 2019, let’s discuss what an ecommerce conversion rate is. What is…

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