Ecommerce

Three tips for Q4 ad copy and messaging – Marketing Article

The holiday season is quickly approaching with the start of Q4, which means an increase in consumer demand and more competition in the paid media space. Shoppers are looking to find the next big thing and anticipate enticing deals during the holiday season, especially during the Cyber weekend. Users will be researching on many devices and platforms and will be considering competitors before purchasing, especially for higher-priced items. Many companies will feature different offers throughout the season, testing different messaging…

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Q&A with goop’s Courtney Messerli – Mobile Marketing Article

At The Transformation of Search Summit next month, we’re very excited to hear from Courtney Messerli, Director of Ecommerce and Search at goop, the brand founded by Gwyneth Paltrow. She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.” Courtney has built her career in search engine optimization, including previous roles as Global SEO Specialist at Anthropologie and SEM & SEO Specialist at Nasty Gal. YouTube and video optimization are topics a lot of us…

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How to Choose the Best Ecommerce Platform for Your Store – Email Marketing Article

Trying to choose the best ecommerce platform for your business is like trying to decide which doughnut to pick at the bakery. There’s the traditional chocolate cake doughnut (a.k.a., the small-level business ecommerce platform)—satisfying, simple, and a safe bet because it never disappoints. Then there’s the Boston cream doughnut (the mid-level business ecommerce platform)—a smaller version of the Boston cream pie, frosting-topped with an additional pudding-filled punch. And then there’s the maple bacon doughnut (the large business ecommerce platform)—ruler of…

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11 Lucrative Ideas For Thriving Ecommerce Brands – Email Marketing Article

At the end of its third year, the average ecommerce company generates $1.1 million in revenue per month. But the most successful ecommerce stores have a different story. “After three years, companies in the top quartile have almost 4x the number of monthly orders, resulting in 279% higher number of all-time orders,” RJMetrics writes in its ecommerce Growth Benchmark Report. Unsurprisingly, these ecommerce stars have both an impressive start and a consistently strong growth trajectory. “By month six in business,…

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8 Inspiring Holiday Email Campaigns and What Makes Them So Good – Email Marketing Article

Ah, holidays – the time of year everyone who sells online has been impatiently waiting for. If there’s time to dazzle your audience, it’s definitely now. While there are many ways you can impress your customers, nothing beats a stunning holiday newsletter. To help your holiday emails stand out in the crowd (and the inbox!) better, we’ve gathered eight inspiring holiday email campaign ideas, along with examples and explanations on what makes them so good. Let’s get you all prepped…

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Cool Feature: Custom Logo Printed Products – B2B Marketing Article

As a distributor of products that protect workers from potential health and safety hazards, Mallory Safety & Supply recently safeguarded their own relevancy and future success by creating a new online buying experience that goes beyond any other safety product website. The personal protective equipment (PPE) supplier partnered with Affiliated Distributors (AD) and Unilog, who built a comprehensive eCommerce solution for them, complete with an advanced shopping cart, customer portal, easy search, navigation, and filtering tools, and rich product content.…

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5 Steps to Bring Your Email Marketing & Website Data Together to Maximize Your Sales – Email Marketing Article

As a savvy email marketer, you probably already know how important it is to send out personalized emails to your contacts. But that’s not enough to convince them to make a purchase, check out your blog, or even sign up for a free trial. Here’s the deal: to convert leads into paying customers, you need an effective way to monitor what they do after they interact with your email. Ideally, you’d want to send them to a landing page or…

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[Chapter 7] How to Keep Customers Engaged and Coming Back After Black Friday and Cyber Monday Have Ended – Email Marketing Article

Hey! This post is part of a larger series geared toward helping ecommerce sellers understand, engage with, and love more customers this holiday season. After all, that’s exactly what the holidays are about, right? Just tuning in? Check out the six chapters of this Black Friday / Cyber Monday holiday series that came before this very post.  While the shopping spree that takes place on Black Friday and Cyber Monday has potential to bulk up your bottom line before year’s end,…

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[Chapter 6] How to Ensure Your Black Friday and Cyber Monday Ecommerce Marketing Runs Smoothly – Email Marketing Article

Hey! This post is part of a larger series geared toward helping ecommerce sellers understand, engage with, and love more customers this holiday season. After all, that’s exactly what the holidays are about, right? Just tuning in? Check out the five chapters of this Black Friday / Cyber Monday holiday series that came before this post here.  Chapter 5 of this holiday series doled out ideas for strategies to start three weeks before Black Friday. From building high-value segments to…

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