Ecommerce

All Lives Don’t Matter Until Black Lives Matter – Email Marketing Article

Our hearts are heavy with everything that’s going on in Minneapolis right now. We are devastated at the murder of George Floyd, and at the continuous disregard for Black lives in this country. We are sad and angry and heartbroken, and we know that it’s not about us right now. Many of our employees live in Minneapolis, and our minds are on their safety and on the safety of our community. We support justice for George Floyd. We stand with…

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Recovery Planning: 6 reasons you need to update your welcome campaign today – Email Marketing Article

The welcome email is the most engaged with, it generates over 60% open rates and can have the highest conversion rates compared to the rest of your email campaigns. It is the single most important email nurture series to get right as it is the start of the relationship between you and the consumer. Get this right and you’re on the right path to building a loyal engaged customer. This email marketing best practice has been discussed for over a…

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Cardlytics’ spend report shows consumer spending beginning to recover – Mobile Marketing Article

30-second summary: To address the uncertainty around consumer spending in the age of COVID-19, ClickZ hosted a Peer Network webinar with Michael Akkerman, the Chief Product & Strategy Leader at Cardlytics. Through their ad platform, Cardlytics has visibility into half of all card swipes in the continental US. This gives the company a complete view into more than $3 trillion in consumer spending each year and is the basis for their State of Spend report. Weekly monitoring revealed spending from…

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Giving Brands a Boost through COVID-19 – Email Marketing Article

Like so many others, we’ve found ourselves thinking about how we can help support our community. Here at Drip, we believe that ecommerce was built to unite unique people with unique goods online. We strive to make every online interaction more human. Today, impersonal giants like Amazon are threatening the livelihood of the mom and pop shops of the world, and our mission is to keep ecommerce independent. We like to call this the ecommerce rebellion. With the lifelines of…

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Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again – Marketing Article

30-second summary: Finance, health, and high-tech are the most keen on planning agile marketing transformation 38% respondents mentioned that internal silos were a top challenge for delivering great CX Customer experience influenced customers more than it would have 2 years back 50% consumers would switch brands or spend less due to a CX that lacked personalization There’s a huge, yes huge gap in the engagement and send out rates clearly indicating that businesses lost out on opportunities to capture their…

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Feedback Friday: hims & hers – Email Marketing Article

Matt Helbig: What’s up, email geeks? Welcome back to another Feedback Friday. This week we’re joined by Paige, who is an email developer at hims & hers. We love these emails for the good typography, consistent design elements, and great product imagery. Big fan of these, so let’s jump right in. Tell us a little bit a bit about yourself and your background. Paige Siebold: So my name’s Paige. I’ve been doing email for around five years, started in design,…

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Major trends direct-to-consumer (DTC) brands should act on now – Mobile Marketing Article

30-second summary: DTC brands pulling out of Amazon—On the heels of Nike’s decision to pull out in order to protect their relationship with the end user, DTC brands will be more hesitant to work with Amazon. Increase in niche agencies—Expect to see more agencies that specialize in DTC entering the “shopper marketing” space to help brands go beyond social and incorporate TV and other traditional advertising into their campaigns. Growth in Connected TV—Brands will begin to take advantage of the…

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5 reasons why marketing automation is critical to COVID-19 recovery planning – Email Marketing Article

As much as being focused on how to communicate during a crisis is paramount, it is also essential for businesses to understand how to prepare for the exit out. At this stage marketers must turn their heads to planning longer term strategies to take into account changing consumer behaviours, a revised competitive landscape and new internal challenges. By implementing marketing automation marketers can not only improve internal efficiencies, but also ensure their brand stays ahead of their competition. Here are…

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