Ecommerce & Sales

Nine brands innovating customer-centric retailing today – Mobile Marketing Article

30-sec summary: Most customer-centric retailers today are still defined by their likeability, friendliness, and individualized engagement with their customers across different channels. Being customer-centric is not only about having a “think digital-first” mindset. Instead, retailers need to integrate business best-practices with marketing best-practices to profit from a holistic picture of their customers. We look at case studies from the likes of Nike, Amazon, Nordstrom, Burberry, IKEA, etc. that shows what make them some of the most customer-centric retailers out there today.…

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Linio teams with Dynamic Yield to make marketplace magic with personalization – Mobile Marketing Article

30-second summary: As Latin America’s leading ecommerce marketplace, Linio provides its customers with a vast assortment of products, making their lives a little easier when they need something to buy. But in some cases, “too much of a good thing” can make it difficult for shoppers to navigate to the products they are looking for. To help simplify the journey, Linio leveraged Dynamic Yield’s personalization capabilities and curated experiences for visitors, and through several strategic campaigns, boosted conversion rates by…

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