ecommerce email marketing

The Impact of Email Marketing ROI – Email Marketing Article

Return on investment (ROI) stands out as an important metric for businesses involved in ecommerce. ROI allows ecommerce companies to measure how effective their marketing and promotion efforts are. How well they perform compared to previous years or months. Changes that draw in more revenue. Customers’ reactions to changes in the company. While it may not seem like it at first, ROI allows businesses to look at these points and identify potential problems in their business. Since email marketing still…

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Improve Email ROI with Cart Abandonment Emails – Email Marketing Article

As many marketers know, cart abandonment is a real problem. According to industry reports, over 75% of carts were abandoned by customers in 2018. In an attempt to squash this phenomenon, marketers have turned to email to help recover abandoned sales. For the most part, it is working too. 46% of people who receive abandonment emails open them and 13% of them click within the email causing a spike in email ROI. In this article, we will outline the best…

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Is Shopify’s email marketing service all it’s cracked up to be? – Email Marketing Article

With ecommerce software provider, Shopify, recently announcing the addition of an email marketing service to their offering, Pure360’s Marcus Webb explores its value and how it stacks up against an Email Service Provider (ESP). Everyone in the world of ecommerce is excited to hear the news that ecommerce software provider, Shopify, has added an email marketing service to their offering (Mediapost Announcement). Including us here at Pure360. “Why?” you might ask. After all, “isn’t this stealing your bread and butter?”…

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7 Ecommerce Email Marketing Best Practices to Improve Campaign ROI – Email Marketing Article

If we’re talking ROI, email marketing remains top of the pile for ecommerce marketing. If you get it right, for every $1 spent on email marketing, you can expect $44 dollars back. Bottom line: your ecommerce business should be running email campaigns or you’re leaving a lot of money on the table. And if you’re running campaigns but they’re not generating any leads or sales, you’re also missing out. As with any marketing, it only works if it’s done well,…

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