Ecommerce and Retail

Sales Tax Artificial Intelligence » Martech Zone – Mobile Marketing Article

One of the more ridiculous challenges of e-commerce nowadays is that every local government wants to jump on board and dictate their own sales tax to generate more revenue for their region. As of today, there are over 14,000 taxing jurisdictions in the United States with 3,000 product tax categories. The average person selling fashion online doesn’t realize that the fur they added to a product now classifies their clothing differently and makes that purchase taxable in Pennsylvania… a state…

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Why Does Every eCommerce Business Need A Dynamic Pricing Tool? » Martech Zone – Mobile Marketing Article

We all know that succeeding in this new era of digital commerce depends on various factors, so implementing the right tools is crucial. Price continues to be a conditioning factor when making a purchase decision. One of the great challenges facing eCommerce businesses nowadays is adapting their prices to match what their customers are looking for at all times. This makes a dynamic pricing tool vital for online stores. Dynamic pricing strategies, in addition to being an effective way to…

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How Real-Time Market Pricing Can Boost Business Performance » Martech Zone – Mobile Marketing Article

As the modern world places increasing importance on speed and flexibility, the ability to infuse real-time, highly relevant pricing and sales guidance into their sales channels can give businesses the upper hand on competitors when it comes to meeting customer expectations. Of course, as the demands of performance increase, so do the complexities of business.  Market conditions and business dynamics are changing at an increasingly fast pace, leaving companies struggling to respond to pricing triggers — events like cost changes,…

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Easily Manage Compliance For Your Sites and Apps » Martech Zone – Mobile Marketing Article

With state-level data privacy and compliance arising with the California Consumer Protection Act, the future of intrastate and international compliance is becoming a ridiculous myriad of ridiculous regulations. Don’t get me wrong, I’m not opposed to regulation when corporations continue to skirt and abuse consumer data. Expecting a small, global business to keep up isn’ just time-consuming and expensive, it could destroy a business. Especially if we start going down a road of each state having its own regulations. This…

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Key Considerations When Selecting a Point of Sales (POS) Systems » Martech Zone – Mobile Marketing Article

Point of sale (POS) solutions were once relatively simple, but there are now a wide range of options, each offering unique features. A robust point of sale service can make your company significantly more efficient and have a positive effect on the bottom line. What is a POS? A Point of Sale system is a combination of hardware and software that enables a merchant to sell and collect payments for on location sales. Modern POS systems can be software-based and…

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Post Purchase Strategy | WhatCounts – Email Marketing Article

And last, but certainly not least, is the email that everyone enjoys receiving…the shipping confirmation email. Just like the order confirmation message there is room to upgrade this template, rearrange the content to display the transactional content more prominently and update the footer to call out the social media spaces. Luca + Danni may also want to consider top navigation in their transactional messages. Links for things like Customer Service, Return Policy, and Satisfaction Guarantee are popular areas that a…

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Connect, Manage, and Analyze Your Marketing Data » Martech Zone – Mobile Marketing Article

One project I’m continuing to work on for one of my clients is to build out marketing dashboards that provide some real data to make decisions on. If that sounds easy, it’s really not. It’s not easy. Every search, social, ecommerce, and analytics platform have their own means of tracking data – from engagement logic to returning or current users. Not only that, but most platforms don’t play well with pushing or pulling data to other platforms. Let’s face it……

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What Countries Celebrate Black Friday? » Martech Zone – Mobile Marketing Article

At times we live in a bit of a bubble here in the United States, but if you’re selling products and services online it’s imperative that you recognize that you’re a global company… not just a regional one. Next month is Black Friday, and it’s no longer just an American event. In the past, Black Friday was on the last Friday of November, but the merchants lobbied to have the date fixed on the fourth Friday of November so retailers and shoppers…

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Why Is Page Speed Is Critical? How to Test and Improve Yours » Martech Zone – Mobile Marketing Article

Most sites lose about half of their visitors due to slow page speed. In fact, the average desktop web page bounce rate is 42%, the average mobile web page bounce rate is 58%, and the average post-click landing page bounce rate ranges from 60 to 90%. Not flattering numbers by any means, especially considering mobile usage continues to grow and it’s getting harder by the day to attract and keep consumer attention. According to Google, the average page load time for…

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