Ecommerce and Retail

What Countries Celebrate Black Friday? » Martech Zone – Mobile Marketing Article

At times we live in a bit of a bubble here in the United States, but if you’re selling products and services online it’s imperative that you recognize that you’re a global company… not just a regional one. Next month is Black Friday, and it’s no longer just an American event. In the past, Black Friday was on the last Friday of November, but the merchants lobbied to have the date fixed on the fourth Friday of November so retailers and shoppers…

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Why Is Page Speed Is Critical? How to Test and Improve Yours » Martech Zone – Mobile Marketing Article

Most sites lose about half of their visitors due to slow page speed. In fact, the average desktop web page bounce rate is 42%, the average mobile web page bounce rate is 58%, and the average post-click landing page bounce rate ranges from 60 to 90%. Not flattering numbers by any means, especially considering mobile usage continues to grow and it’s getting harder by the day to attract and keep consumer attention. According to Google, the average page load time for…

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