Scott Frymire shares his perspective on how to incentivize and champion sales to embrace eCommerce If you’ve launched or are in the process of launching a digital commerce site, you know the positive impact a digital branch can have on your business. In addition to expanding your brand presence, a website decreases your cost per transaction, increases your profits, and, in the long run, saves your company money. Knowing the benefits that come with eCommerce, your primary goal is to…