If you ever wanted to play the role of big-time email marketing consultant, now’s your chance. Grab a pencil, a piece of paper and maybe a calculator, and take a whack at helping a brand get its email program back on track. The brand is Olive Street Toys. No, you haven’t heard of it because it doesn’t exist. However, the numbers in this simulated case study come from actual client work and were used in a recent brainstorming exercise among…