Dynamic Content

4 years ago, we asked leading experts for their email predictions for 2020. Were they right? – Litmus Software, Inc. – Email Marketing Article

March 2, 2020 By Whitney Rudeseal Peet “How will email marketing change by the end of the decade?” We asked this question back in 2016 to 20 leading industry experts, and we have to say, some of their predictions felt pretty wild at the time. But how do they hold up now, a couple of months in to 2020? Were their predictions on personalization and dynamic content, interactivity, integration, and privacy on point, or better made for 2030 instead? Let’s…

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5 Strategic Tips for Marketing Automation – Email Marketing Article

Ever wondered how many hours you spend each day on managing your social media posts and other marketing content? If you winced in response to that question, clearly, you haven’t embraced marketing automation yet. Marketing automation software is a boon for busy professionals who wish to save time while also amplifying their marketing efforts. According to stats, up to 36% of marketers use marking automation to put repetitive tasks on autopilot. And, 63% of those who have invested in marketing…

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The kinetic hero – Enabler – Email Marketing Article

Is it a bird? Is it a plane? No it’s Kinetic Email! “Kinetic email… what’s that?” we hear you say. “That must be the latest in email development!” Well… actually, despite sounding like a new type of superhero, Kinetic emails (or as we sometimes call it ‘Captain Kinetic’), have been around for a few years now. Kinetic email was coined by the Oracle Corporation in July 2014 for their B&Q email marketing campaign. The email they produced used HTML5 and CSS3 and contained an interactive hero…

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The kinetic hero – Enabler – Email Marketing Article

Is it a bird? Is it a plane? No it’s Kinetic Email! “Kinetic email… what’s that?” we hear you say. “That must be the latest in email development!” Well… actually, despite sounding like a new type of superhero, Kinetic emails (or as we sometimes call it ‘Captain Kinetic’), have been around for a few years now. Kinetic email was coined by the Oracle Corporation in July 2014 for their B&Q email marketing campaign. The email they produced used HTML5 and CSS3 and contained an interactive hero…

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