Dynamic Content

5 Strategic Tips for Marketing Automation – Email Marketing Article

Ever wondered how many hours you spend each day on managing your social media posts and other marketing content? If you winced in response to that question, clearly, you haven’t embraced marketing automation yet. Marketing automation software is a boon for busy professionals who wish to save time while also amplifying their marketing efforts. According to stats, up to 36% of marketers use marking automation to put repetitive tasks on autopilot. And, 63% of those who have invested in marketing…

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The kinetic hero – Enabler – Email Marketing Article

Is it a bird? Is it a plane? No it’s Kinetic Email! “Kinetic email… what’s that?” we hear you say. “That must be the latest in email development!” Well… actually, despite sounding like a new type of superhero, Kinetic emails (or as we sometimes call it ‘Captain Kinetic’), have been around for a few years now. Kinetic email was coined by the Oracle Corporation in July 2014 for their B&Q email marketing campaign. The email they produced used HTML5 and CSS3 and contained an interactive hero…

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