Distributors

Hirsch pipe & supply | Unilog Content Solutions Pvt Ltd – B2B Marketing Article

RESULTS Hirsch’s new digital branch has become their key differentiator in the distribution marketplace. It’s much more than just another sales channel for the plumbing supplier; it’s also a trusted resource for their customers and staff. Hirsch.com allows them to research and compare products, see store availability, access manuals and spec sheets, check account and promotional activity, plus get the latest news and updates. Whitehead said, while their previous site was functional, the Unilog platform provides a host of features…

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Behaviors of Successful eCommerce Distributors – Part 2 of 3 – B2B Marketing Article

3 Actions that Build a Better eCommerce Process Distributors with profitable eCommerce sites have put into practice winning strategies to enhance their digital channel using the golden triangle – people, process, and technology (PPT) – as their model. Scott Frymire, SVP of Marketing at Unilog, is sharing these best practices with B2B organizations looking to implement a new digital branch or improve their current online offering. In the first blog post in this three-part series, Frymire offered three people-related behaviors…

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Behaviors of Successful eCommerce Distributors – Part 1 of 3 – B2B Marketing Article

3 Ways People Impact Your eCommerce Success For any business, the core components of a successful operating model revolve around people, process, and technology (PPT). Every goal created, every decision made, and every action implemented is tied to these three elements. Alone, each part acts as a cog that helps run your business; but together these cogs interconnect to create a well-oiled machine that propels you forward. When it comes to your eCommerce efforts, a balanced PPT approach can make…

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Get a Better Online Presence Faster with New Go90 Program – B2B Marketing Article

Unilog’s Go90 Implementation Program Gives Customers a Full-Service eCommerce Site in 90 Days Time-to-value is critically important to businesses today, which is why every month you’re not online is a missed opportunity to serve customers. As a wholesaler or distributor, you have unique eCommerce functionality and performance needs, but that shouldn’t be the cause of or reason for a lengthy implementation. For this reason, Unilog has launched a new eCommerce implementation program that provides B2B companies with a fully functional…

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California Proposition 65: What Every Distributor Needs to Know – B2B Marketing Article

As a distributor, you may have heard about California’s Proposition 65 initiative to protect their citizens by requiring businesses to provide warnings about their products with potentially harmful chemicals. Their goal is to help Californians make informed decisions regarding those products that may expose them to chemicals that cause cancer, birth defects, or other reproductive harm. What began as an intention to educate citizens has now evolved into a full-scale mission to make manufacturers and businesses comply with complex regulations…

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My B2B software solution is excellent – why is it so hard to sell it overseas? – B2B Marketing Article

A common phenomenon I encounter in my work meetings with B2B software companies and startups is the frustration of founders, CEOs and sales managers that although they have an excellent product it is very difficult to sell it overseas. The frustration from this situation is particularly big when it concerns a product that has succeeded in the local market in Israel, so there is no doubt about the usefulness of the solution, its rich functionality and the company’s delivery capabilities.…

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