Indistractable – Author Interview – Heidi Cohen – Marketing Article

Heidi Cohen Interviews Nir Eyal Indistractable: How to Control Your Attention and Choose Your Life Heidi Cohen: What inspired you to dive into this topic of “lack of focus”? I was surprised that you reference research on lack of attention dating back to the early 1970s, pre-dating PCs by a decade. Nir Eyal: To be honest, I was trying to solve my own problem. I noticed it most powerfully when I was with my daughter. She asked me to do something,…

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