Now usually, I write marketing strategies and ideas for a specific brand. It works better since the problems are more specific. The TG is better defined. But, just to break the routine a bit, I want to try writing for a customer segment as a whole- B2B vs B2C.  Instead of picking a specific industry, why not look at marketing for a specific customer segment i.e. B2B Marketing? Now you may wonder how can we consider ideas that cater to…