Direct Mail

Direct mail – an award-winning B2B channel – B2B Marketing Article

We all live in a digital world. We join video conferences from our phones, receive text messages on smart watches, and read emails on tablets – it couldn’t be more convenient. However, if we put our ‘marketer’ hats on, this narrative changes slightly. What we’ve got now is an audience that’s bombarded with ads and communications on a daily basis, a variety of barriers (like spam filters), and a degree of apathy towards marketing that’s difficult to overcome. This all…

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4 Reasons Direct Mail is Here to Stay – B2B Marketing Article

The rise of personalization and targeting is rapidly changing the direct mail landscape, but as we enter a new decade, it’s clear that direct mail still plays an important role in reaching customers and driving sales. In fact, according to the Data & Marketing Association, direct mail is second only to the telephone for offline marketing spends with more than $44 billion annually. Here are four reasons direct mail can still play a significant role in the success of your…

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