Digital

How to increase revenue without increasing spend – Mobile Marketing Article

30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. The e-book contains a 3-step approach to maximizing performance on digital ad platforms such as Google and Facebook with the goal of achieving better efficiency from your existing media budget. You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ. CallTrackingMetrics, an SaaS provider…

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How AI fits into the martech landscape – Mobile Marketing Article

30-second summary: Today, artificial intelligence, sensors, and digital platforms—and an explosion of data—have already increased the opportunity for learning more effectively; but competing on the rate of learning will become a necessity in the 2020s. The Lean AI Autonomy Scale serves as a framework for assessing how the different capabilities of martech vendors stack up with AI in the industry. All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of…

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Knowledge Vs Data – BBN – B2B Marketing Article

Why do data integrations keep marketers awake at night? In all the recent marketing research I found, ‘data integration’ was named as the top challenge of marketing departments. Marketing platforms integrate pretty easily, data flows both ways. So, what’s the real issue? Well, let’s start with the phrase ‘data integration’. Does that mean the technical knowledge required for integration? Having the right data? Or is the biggest obstacle for B2B marketers simply a massive disconnect between ‘data integration’ and improving…

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Cardlytics’ spend report shows consumer spending beginning to recover – Mobile Marketing Article

30-second summary: To address the uncertainty around consumer spending in the age of COVID-19, ClickZ hosted a Peer Network webinar with Michael Akkerman, the Chief Product & Strategy Leader at Cardlytics. Through their ad platform, Cardlytics has visibility into half of all card swipes in the continental US. This gives the company a complete view into more than $3 trillion in consumer spending each year and is the basis for their State of Spend report. Weekly monitoring revealed spending from…

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The impact of native advertising across the consumer journey – Mobile Marketing Article

30-second summary: As native advertising becomes industry table stakes, recognition of its value as a full-funnel strategy increases exponentially. Research indicates native advertising impacts purchase decisioning more than standard display tactics. Nativo’s exclusive Native Article format centers on a “click-in” approach that facilitates a seamless user experience, keeping consumers actively engaged on a publisher’s site. When native advertising appeared on the scene in 2011, it posed an important question: Why not create an advertising experience consumers enjoy? Since then, native……

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Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again – Marketing Article

30-second summary: Finance, health, and high-tech are the most keen on planning agile marketing transformation 38% respondents mentioned that internal silos were a top challenge for delivering great CX Customer experience influenced customers more than it would have 2 years back 50% consumers would switch brands or spend less due to a CX that lacked personalization There’s a huge, yes huge gap in the engagement and send out rates clearly indicating that businesses lost out on opportunities to capture their…

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Major trends direct-to-consumer (DTC) brands should act on now – Mobile Marketing Article

30-second summary: DTC brands pulling out of Amazon—On the heels of Nike’s decision to pull out in order to protect their relationship with the end user, DTC brands will be more hesitant to work with Amazon. Increase in niche agencies—Expect to see more agencies that specialize in DTC entering the “shopper marketing” space to help brands go beyond social and incorporate TV and other traditional advertising into their campaigns. Growth in Connected TV—Brands will begin to take advantage of the…

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How to give your sales a boost – BBN – B2B Marketing Article

  You read books about it, attend webinars on it, and even spend money learning how to leverage the latest resources and tools to make it easier, but one fact still remains — you need sales to build profits for your business. The problem is that the market is flooded with myths about what makes a good salesperson and what strategies it takes to connect with your leads and turn them into valuable — lifelong — customers.   5 COMMON…

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The role of marketers in a post-COVID-19 world – Mobile Marketing Article

30-second summary: Tamara Charm is a senior expert at McKinsey & Company and the co-lead for its Global Consumer Sentiment Survey. McKinsey launched the Global Consumer Sentiment Survey in mid-March across 40 countries to better understand how consumer sentiment and behavior were shifting, overall. The survey explores consumer sentiments in the age of COVID-19 including level of optimism, expected spend, expected income, new behaviors, and what consumers plan to do moving forward. Preliminary findings reveal that, as the progression of…

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