digital transformation

What Digital Transformation Means for Telecommunications Providers – Mobile Marketing Article

Digitally native companies are fiercely disrupting traditional companies, forcing industry giants to undergo a digital transformation in order to compete and, for some, survive. It’s become critical to develop a digital customer experience that creates a personalized, seamless experience with a brand across every touchpoint consumers have with it. 

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Domino’s Pizza Serves Up Innovations In Tech and Customer Experience To Drive Business Growth – Marketing Article

The mobile revolution isn’t new. But, its deep impact on our behavior, standards and our preferences are just now coming to light. Smartphones have not only made us more connected, they have made us more curious, demanding and impatient. We know we can get what we want, where and when we want it. But for businesses to better compete, technology is only part of the solution. Businesses must now understand customer expectations as they continue to rise as a function…

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Tableau, Looker, and Origami Logic Acquisitions Show Analytics Is In Fashion – B2B Marketing Article

One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend. By that measure, the purchases of data analytics vendors Looker by Google, Tableau by Salesforce, and Origami Logic by Intuit within a three week span must signify something. Is it that martech suites must now include business intelligence software? I think not. Even though the acquired products were fairly similar, each of these deals had a different…

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21 million seconds in the life of your customer – Mobile Marketing Article

How fast does 21 million seconds pass before your waking eyes, or — more importantly — your customers’ eyes?  With the accelerating cycles of new technology introductions, news and content releases, and your busy calendar of mobile app release cycles, it is easy to lose track of the incredible digital journey your customers are making with your brand each year.

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How to Keep Up with Rapid Change in Marketing? – B2B Marketing Experiences – B2B Marketing Article

  Marketing is changing rapidly. Do you also have the feeling that marketing has changed more in the past 2 years than the past 50 years? Marketing is changing faster, I agree. Even stronger, most marketers today feel overwhelmed with the speed of change happening in the job we are passionate about. On top of that, marketers do not have a clear consensus on what areas to focus on in the future. And when they want to introduce new marketing innovations into the…

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