digital transformation

The Role Boards of Directors and Shareholders Should Play in Guiding Business Innovation and Digital Transformation – Marketing Article

Photo by Benjamin Child on Unsplash My friend Raj Singh is the Chair of the Institute of Directors (IoD) in the UK. IoD has over 30,000 directors as members serving as board members for listed and unlisted companies. For one of its quarterly breakfast club meetings, I was asked to share my views on the role boards of directors need to play in guiding digital transformation and business innovation. Raj also asked for me to discuss the role of customer experience…

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Linio teams with Dynamic Yield to make marketplace magic with personalization – Mobile Marketing Article

30-second summary: As Latin America’s leading ecommerce marketplace, Linio provides its customers with a vast assortment of products, making their lives a little easier when they need something to buy. But in some cases, “too much of a good thing” can make it difficult for shoppers to navigate to the products they are looking for. To help simplify the journey, Linio leveraged Dynamic Yield’s personalization capabilities and curated experiences for visitors, and through several strategic campaigns, boosted conversion rates by…

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Making it Personal in Telco Mobile Marketing—The 4 Stages of Personalization – Mobile Marketing Article

Personalization is one of the greatest mechanisms to grow and retain telco customers. From interactions that keep them informed of their data usage, to cross-sell offers for 2-play and 3-play discounts and features, customers want personal, relevant experiences in real-time. 

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Get Closer to Your Customers with InsureTech ft. Thomas Accardo, CEO of BrokerLift Wing It Podcast Ep. 28 | Marketing Automation Experts – B2B Marketing Article

We talked with Thomas Accardo, CEO of BrokerLift, about bringing digital insurance technology to not just brokers, but the customers too. Tech is great if it speeds up your employee’s workflows, but does InsureTech ultimately help the customer? Thank you to Thomas for joining us! Learn more about BrokerLift’s cloud-based insurance selling solution here. Thanks for checking out the Wing It Podcast! Tune in each episode to see Goose Digital staff (and the occasional guest), discuss digital marketing strategy, industry news, and…

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The Digital Change Agent’s Manifesto; Empowering Tomorrow’s Leaders from Within – Marketing Article

Photo by Josh Hild on Unsplash In a world where digital technology is evolving faster than organizations can adapt, it’s no secret that companies are investing in digital transformation and corporate innovation. But who is leading the charge? Often, it’s the individuals who share a deep expertise and passion for digital. And while these “digital change agents” are striving to bring change from within their respective group in the organization, they aren’t necessarily seasoned or trained at navigating the cultural…

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Join Goose Digital at IBAO 2019 | Marketing Automation Experts – B2B Marketing Article

IBAO 2019 is just a few weeks away! Last year, over 2700 insurance professionals met in Niagara Falls to ‘Feed the Fire’ – through networking, educational sessions and discussions about what was happening in the insurance industry. And maybe just a little bit of fun too. It was our first IBAO and we came away extremely impressed. We felt very positive about the direction the industry was taking. There was more discussion about investing to meet changing customer expectations and…

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What Digital Transformation Means for Telecommunications Providers – Mobile Marketing Article

Digitally native companies are fiercely disrupting traditional companies, forcing industry giants to undergo a digital transformation in order to compete and, for some, survive. It’s become critical to develop a digital customer experience that creates a personalized, seamless experience with a brand across every touchpoint consumers have with it. 

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Domino’s Pizza Serves Up Innovations In Tech and Customer Experience To Drive Business Growth – Marketing Article

The mobile revolution isn’t new. But, its deep impact on our behavior, standards and our preferences are just now coming to light. Smartphones have not only made us more connected, they have made us more curious, demanding and impatient. We know we can get what we want, where and when we want it. But for businesses to better compete, technology is only part of the solution. Businesses must now understand customer expectations as they continue to rise as a function…

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Tableau, Looker, and Origami Logic Acquisitions Show Analytics Is In Fashion – B2B Marketing Article

One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend. By that measure, the purchases of data analytics vendors Looker by Google, Tableau by Salesforce, and Origami Logic by Intuit within a three week span must signify something. Is it that martech suites must now include business intelligence software? I think not. Even though the acquired products were fairly similar, each of these deals had a different…

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