Digital Strategy

(Re)designing your Digital Marketing Funnel – Wing It Podcast Episode 38 | Marketing Automation Experts – B2B Marketing Article

Based on Kevin’s latest blog article on how B2B businesses can rebuild their digital marketing funnel during the era of COVID-19, the group discusses how leveraging your data, improved messaging, and segmentation can help businesses make the most of their budget and time. Read the whole blog here: https://www.goosedigital.com/how-to-redesign-your-digital-marketing-funnel/ Thanks for checking out the Wing It Podcast! Tune in each episode to see Goose Digital staff (and the occasional guest), discuss digital marketing strategy, industry news, and exciting MarTech developments.  WATCH …

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Digital Branding & Scaling Personalization – Wing It Podcast Episode 37 ft. Scott Bartley of BILD | Marketing Automation Experts – B2B Marketing Article

In this podcast BILD and Toronto Home Show’s Scott Bartley, Director of Marketing & Partnerships, joins us to discuss how organizations should be pivoting their trade show focused marketing strategies during COVID-19, what to consider as well as what goes into a digital rebrand, and more! Check out more about BILD at https://www.bildgta.ca/ Thanks for checking out the Wing It Podcast! Tune in each episode to see Goose Digital staff (and the occasional guest), discuss digital marketing strategy, industry news, and exciting…

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Insurance Recruitment & 100 Years of Service – Wing It Podcast Episode 36 ft. Brett Boadway & Norah Black of IBAO | Marketing Automation Experts – B2B Marketing Article

A few weeks ago, before the Coronavirus fully hit Canada, the Goose team talked with Brett Boadway and Norah Black of IBAO (Insurance Brokers Association of Ontario) about issues important to the insurance industry including recruitment, attracting millennials as both clients and colleagues, and celebrating 100 years of IBAO. The Coronavirus pandemic has further highlighted the value the insurance industry provides and why the strength of its continuity is more important now than ever. Learn more about the IBAO at…

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The 10 Most Valuable Entrepreneurship Lessons Learned Over The Last 10 Years – B2B Marketing Article

Hard to believe it, but 10 years ago tomorrow (May 1, 2010), I opened the doors to Converse Digital with no money in savings, no lines of credit, no investors and not a single paying client. I know, brilliantly smart of me don’t you agree? 😉  But yet, here we are, 10 years later and the doors are still open and knock on wood, that’s not going to change anytime soon.  So as I’ve done in past years, here are…

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Current Trends in Digital Marketing in the Charity Sector – Marketing Article

The world needs charities and not-for-profits more than ever. Read this practical guide exploring how charities can be using digital marketing to raise awareness, build their volunteer base, and most importantly generate funds. Charitable digital marketing campaigns play an essential role in fund raising, building the volunteer base, generating awareness and profile building. Every charity needs to the precious funds to deliver their mission.  Whether it is the largest charity in the UK, Cancer Research or a small local charities…

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How Should Your DMO Market and Advertise During The Coronavirus Pandemic? – B2B Marketing Article

Tom Martin of Converse Digital I have a lot of friends, colleagues, clients and past clients that have been severely affected by the coronavirus outbreak. Many have reached out to ask my two cents on what they should be doing now and in the future. Honestly, I didn’t have a good answer for them… until now. So here it is… sorry for the poor quality video. Not sure what happened there but I figured it was more important to share…

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How to use digital marketing insights to form business decisions – Marketing Article

Great ideas work better when pitched with strong data. So, you’ve had a great idea of what your business should definitely be doing, but when you pitched it to the team they laughed you out of the room, with comments like “that’s not what we do” and “that doesn’t that fit with our products”. Although you can use sign off sheets and lovely presentations to sway decisions, this sometimes isn’t enough…this is where digital marketing insights can help. How can…

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Personal Branding: What’s More Important – B2B Marketing Article

Before we can answer that, we must define the difference between these two similar but decidedly different adjectives. Personally, I believe the difference between fame and authority is really quite simple. Famous people are known but authoritative people are followed. Tweet This And let me be clear when I say the word followed. I don’t mean following in the social media sense. I mean following in the I pay attention and act based on what you do say or instruct…

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Digital Systems & Insurance Transformation ft. Adam Thomson of Toole Peet Insurance Wing It Podcast Ep. 31 | Marketing Automation Experts – B2B Marketing Article

We talk with Adam Thomson of Toole Peet Insurance about all things digital and insurance – and where we think the industry is headed going into 2020. Thanks for checking out the Wing It Podcast! Tune in each episode to see Goose Digital staff (and the occasional guest), discuss digital marketing strategy, industry news, and exciting MarTech developments.  WATCH   LISTEN OR DOWNLOAD Watch, Listen or Download other episodes of Wing It on YouTube, iTunes, Spotify, or SoundCloud for free! This is only…

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