digital PR

outREACH Conference 2019: Getting the Biggest Linking Coverage in the Hardest Markets – James Finlayson – Marketing Article

James starts his presentation with a shameless flex from Verve and their coverage across five thousand links and you know what, I don’t blame him. There are some absolute bangers in there and it’s great to see some lovely digital PR examples such as the Lens store gigapixel 24 hours in London. James is discussing how people think that they can’t get links in their industry, because of the following factors: Their industry is boring There’s too much regulation They…

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How to use domain authority for digital PR and content marketing Search Engine Watch – Marketing Article

For the SEO community, Domain Authority is a contentious metric. Domain Authority (DA) is defined by Moz as “A search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.” Some people say that this score does more harm than good because it distracts digital marketers from what matters. Improving your DA…

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