Digital Media

4 Keys to Successfully Spreading Your B2B Marketing Message – B2B Marketing Article

The most effective and cost-efficient B2B marketing program is based in an integrated strategy in which all of your tactics seamlessly work together to capture the attention of your buyers. That same integrated approach is also important when determining how to disseminate your marketing messaging and content. In fact, CEOs and PR experts responding to a recent global communications survey agree that the most effective content distribution strategy combines paid, earned, shared and owned media. This is known as the…

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What is Media Buying & How to Make it Work – Mobile Marketing Article

Does media buying sound complicated to you? If it does, I assure you it isn’t. In this article, we will learn what media buying is, and all the steps required to get started. What Is Media Buying? According to Investopedia, media buying is the purchase of advertising from a media company such as a television station, newspaper, magazine, blog or website. It also entails the negotiation for price and placement of ads, as well as research into the best new…

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