Digital Marketing

How to increase revenue without increasing spend – Mobile Marketing Article

30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. The e-book contains a 3-step approach to maximizing performance on digital ad platforms such as Google and Facebook with the goal of achieving better efficiency from your existing media budget. You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ. CallTrackingMetrics, an SaaS provider…

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Adapt Marketing Strategy In A Crisis | Modern – B2B Marketing Article

2020 has been ever changeable and a year to remember. The global pandemic has enforced businesses to adapt marketing strategy by shifting into agile mode and rethinking their operating models, service models and distribution models to stay afloat, stay lean and ensure a future for their shareholders. The typical response has been to shift into ‘freeze’ mode with watchful waiting, or pivot to ‘flex’ mode where they fix or find new routes to market, revenue streams or areas of market…

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B2B content marketing decoded, top marketing technologies, and AI spotlight – Mobile Marketing Article

30-second summary: Content marketing has the key to a lot of opportunities, NetLine Corporation analysed their first-party data sources and the outcomes strongly support this statement 76% of marketers saw webinars as a good source to drive more leads Ebooks, whitepapers, and guides topped the content demand list, but there’s a twist Who’s most likely to demand more content? C-Suite executives vs Senior VPs The magic time window to reach a CEO was… read on to find out “Content &…

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[Webinar] Google & Impression: The Innovation Challenge – Marketing Article

The Innovation Challenge: Balancing the Basics in the Age of Innovation In the ever-evolving world of digital marketing, there are many new trends and technologies to keep on top of and it’s easy for us, as digital marketers to have our heads turned by the newest innovations. Now more than ever, it’s vital to ensure that your marketing strategy is built on strong foundations, leveraging what’s already available before implementing the latest innovation as a solution.  In this live 60…

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How to Send Re-Invite Emails After an Event was Canceled – Email Marketing Article

While COVID-19 has affected our society in a variety of ways, its impact on the events industry has been monumental. Between stay-at-home orders, travel restrictions, and social distancing, thousands of scheduled conferences and gatherings have been canceled or postponed. Luckily, through the power of the internet, many of these meetings can be reimagined as virtual gatherings. If you’re struggling to pivot your event plans due to COVID-19, you can adjust your efforts using re-invite emails. Read on to find out…

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(Re)designing your Digital Marketing Funnel – Wing It Podcast Episode 38 | Marketing Automation Experts – B2B Marketing Article

Based on Kevin’s latest blog article on how B2B businesses can rebuild their digital marketing funnel during the era of COVID-19, the group discusses how leveraging your data, improved messaging, and segmentation can help businesses make the most of their budget and time. Read the whole blog here: https://www.goosedigital.com/how-to-redesign-your-digital-marketing-funnel/ Thanks for checking out the Wing It Podcast! Tune in each episode to see Goose Digital staff (and the occasional guest), discuss digital marketing strategy, industry news, and exciting MarTech developments.  WATCH …

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Cardlytics’ spend report shows consumer spending beginning to recover – Mobile Marketing Article

30-second summary: To address the uncertainty around consumer spending in the age of COVID-19, ClickZ hosted a Peer Network webinar with Michael Akkerman, the Chief Product & Strategy Leader at Cardlytics. Through their ad platform, Cardlytics has visibility into half of all card swipes in the continental US. This gives the company a complete view into more than $3 trillion in consumer spending each year and is the basis for their State of Spend report. Weekly monitoring revealed spending from…

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