Digital Marketing

[Report] The Digital Marketing Trends Every Email Marketer Must Know – Litmus Software, Inc. – Email Marketing Article

February 19, 2020 By Whitney Rudeseal Peet To be truly successful, marketers need to break out of their silos and use the power of email across channels. But when you’re struggling to just keep up with what’s trending in email, how are you supposed to stay on top of other channels, too? Our friends at HubSpot have you covered. With statistics from 3,400+ marketers and knowledge from nine leading industry experts, HubSpot’s 2020 Marketing Trends report gives you an overview…

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How to optimise your marketing campaign for niche interests – Mobile Marketing Article

by Will Corry on February 15, 2020 in Business, Digital Marketing, Ecommerce, Latest News, Lead Article, Marketing, Mobile/Tablet, News you can use, Nuggets, Small Business, Startups A great product is not one that’s loved by everyone. You have a target audience, a customer persona and a niche that your product/service belongs to.  However, this doesn’t mean you can’t burst out of your bubble and target a completely new audience and appeal to someone new. It would be foolish to miss…

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The Most Important Email Newsletter Dos and Don’ts – Marketing Article

Email marketing produces an average of 174% more conversions than social media and results in 28.5% higher ROI, compared to direct mail. While newsletters are one of the most common ways to distribute company updates, they can be difficult to do well. You have to worry about creating compelling copy and CTAs, designing an email that fits multiple devices, developing clickable topics, and more. If you’re ready to start putting together an impactful campaign, take a look at the following…

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A comprehensive guide to the Japanese ecommerce market – Mobile Marketing Article

30-second summary: Sophola is a Japanese-based consultancy focused on helping global companies enter the Japanese market. Sophola’s free guide, Cracking the Japanese Market, provides an overview of Japan’s current ecommerce ecosystem. Japan is the world’s fourth largest ecommerce market, representing $122 billion in 2018. Three platforms—Rakuten, Amazon and Yahoo! Shopping account for over one-third of all online retail transactions, comprising nearly 100 million users. Since Japanese consumers are extremely loyal to their shopping platform of choice, these platforms are a…

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Why you should avoid using search engines that collect data – Mobile Marketing Article

by Will Corry on February 14, 2020 in Business, Digital Marketing, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Search Marketing, Small Business, Startups In today’s search engine-dominated landscape where you may make crucial life decisions based on nothing but a search, you should probably feel more protective of the sensitive data that you input into those searches. New : “More new business from quality articles in theMarketingblog” – TheMarketingblog https://t.co/ieLzfh9plw pic.twitter.com/4Y4vohClJp — Will Corry (@slievemore)

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5 B2B Marketing Best Practices Proven to Drive Results – B2B Marketing Article

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. Additionally, the landscape is constantly changing due to technological advances, new generations of buyers, and other market forces. For these reasons, there is no one-size fits all solution for B2B marketing success. However, there are certain best practices and tactics that have proven to work. By applying these to your ongoing strategy, you can make the most out of…

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Personal Branding: What’s More Important – B2B Marketing Article

Before we can answer that, we must define the difference between these two similar but decidedly different adjectives. Personally, I believe the difference between fame and authority is really quite simple. Famous people are known but authoritative people are followed. Tweet This And let me be clear when I say the word followed. I don’t mean following in the social media sense. I mean following in the I pay attention and act based on what you do say or instruct…

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Practical advice from Wix to help agencies increase productivity – Marketing Article

30-second summary: ClickZ hosted a Webinar in collaboration with Wix to discuss some effective approaches to solving a big agency pain point—increasing productivity. With efficiency, you are trying to do the same with less. With productivity, you’re trying to do more with the same. The three productivity zones for agencies are workflow, resource management, and client relationships. Wix outlines seven steps to optimizing productivity from identifying pain points to simplifying client communication. ClickZ recently hosted a Webinar in collaboration with…

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4 branding lessons from most talked about 2020 Super Bowl ads – Mobile Marketing Article

30-second summary: Asked what they look forward to about the Super Bowl, 20 percent of respondents in a recent survey said it’s the ads. That’s second only to watching the actual game. Selligent Marketing Cloud’s CMO, Niki Hall, highlights the biggest marketing and branding lessons from this year’s top Super Bowl ads: Lesson #1: Don’t try to be something you’re not Lesson #2: Let customers get in on the fun Lesson #3: Don’t complicate your message Lesson #4: Remember, it’s…

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How To Use Live Chat To Boost Conversions On Your Website – B2B Marketing Article

When it comes to servicing your website visitors, how are you tending to their every need? For many business owners, the majority of their time and money goes into producing the perfect products and services they’re sure customers will want to buy. However, if not enough consideration goes into customer service and support, then it’s a wasted opportunity for a business to grow. Live chat is a great way to connect with users and make them comfortable with your brand…

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