Digital Marketing

Top Mobile App Development Trends to Watch for in 2020 – Marketing Article

Technology is growing and advancing at a rapid rate. Things that we never thought would exist are now part of our daily lives. From the invention of the home computer, the smart phone, and now the rise of AI machines, technology is evolving exponentially. One of the areas of tech that is growing the fastest is mobile technology. Over 80% of Americans own a smartphone as of February 2019 and the world of technology has improved with the growth in…

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Ecommerce Email Ideas to Boost Sales – Email Marketing Article

In a world of influencers and artificial intelligence, email marketing leaves you in a unique position to connect with your customers on an individual basis for your ecommerce website. Ecommerce marketing drives awareness and actions toward consumers purchasing products and services on the internet. While marketers can use social media, search ads, and content marketing to attract customers, email marketing still remains one of the most effective methods. Why? Ecommerce emails have the potential to be incredibly powerful and, when…

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Naveo’s New Website Takes Flight – Marketing Article

Who are Naveo  Founded by Richard Brown, who is a well-known expert in the aerospace industry, Naveo is a consultancy company who specialises in advising companies big and small across aerospace Marketing Analysis and M&A transaction support.  Their mission is to provide innovative and fresh advice, using leading insight, analysis and actionable intelligence to serve their clients’ (manufacturers, aircraft operations and owners, maintenance providers, investors and training providers) needs in line with a fast-moving industry to assist companies growth, savings…

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5 Ways To Improve Your Brand’s Customer Service Department – B2B Marketing Article

Did you know that businesses lose $62 billion a year due to poor customer service? That’s reason enough to refine your customer service strategy and cater to your audience better. Your customers are the bread and butter of your business. Without them, it’s impossible to generate sales and grow a brand that thrives. So, if your business fails to cater to customers, you’re missing out on fruitful conversions. Why does customer service matter? It seems like a no-brainer that your…

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Never Skip a Beat – Marketing Automation Outsourcing in 2019 – B2B Marketing Article

The Stress of Everyday Marketing If you’re a marketing leader who knows the value of a robust Marketing Automation strategy, you likely face the following challenges everyday. Driving new revenue  Proving your programs are working Fighting for budget Trying to keep your team in place While all of these items are stressors for top marketing leaders, the last one creates particular panic around in-house Marketing Automation resources. Most marketing teams are crunched for headcount budget even though they have growing…

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5 reasons why nurses love vendor management systems – Mobile Marketing Article

by Will Corry on September 30, 2019 in Digital Marketing, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Uncategorized Vendor management systems can benefit everyone across healthcare work forces from scheduling to simple management. As a healthcare provider, you may be grappling with staffing issues like filling vacant positions and shifts. You may also be carrying out these processes using manual inefficient scheduling procedures and redundant staffing efforts that give you the wrong candidates. The cost of deploying…

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Are you using the right messaging for your buyer journey? – B2B Marketing Article

Are you using the right messaging for your buyer journey? The path from research to purchasing in the B2B space is long and winding. On top of this, there is the added complication that a B2B buyer rarely travels this path alone. In today’s hyper-competitive environment, buyers are carrying out research up to 18 months before talking to sales. If you don’t know where your prospect is on the buying journey, the chances are your messaging isn’t resonating with them.…

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Does Your Marketing Copy Have Earfeel? – Marketing Article

  Each line of copy on your websites and in your advertising should have a job. That job may be to help communicate the value proposition. Or it may be to reduce anxiety. But don’t let the necessity of function blind you to the importance of form in the headline. At the end of the day, it is communication. And so your copy needs a certain earfeel. After all, great advertising and branding doesn’t just get a point across. It gets the…

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