digital marketing organization

The Impact of AI on Marketing Jobs – B2B Marketing Experiences – B2B Marketing Article

  Marketing organization haven’t changed much in the last 40 years or so. But that’s about to change. We live in a world of exponential change. As we have moved from the industrial age, to the information age, to the mobile age, we now are entering the age of artificial intelligence and automation. Advancements in computing is making computers to reach human brain capacity by 2025. By 2050 the projected power of computing will reach the capacity of all humans…

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How to Keep Up with Rapid Change in Marketing? – B2B Marketing Experiences – B2B Marketing Article

  Marketing is changing rapidly. Do you also have the feeling that marketing has changed more in the past 2 years than the past 50 years? Marketing is changing faster, I agree. Even stronger, most marketers today feel overwhelmed with the speed of change happening in the job we are passionate about. On top of that, marketers do not have a clear consensus on what areas to focus on in the future. And when they want to introduce new marketing innovations into the…

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