digital marketing news

Changing B2B Sales Models, LinkedIn Adds Polls, Social Media Engagement Data, & Twitter’s Scheduled Tweets – Marketing Article

COVID-19’s Impact on B2B Software Budgets31 percent of B2B software buyers say they’ll spend less due to the pandemic, while 30 percent said that spending won’t be affected, according to recently-released survey data. Web conferencing, collaboration, and remote desktop software were the three top segments for expanded spending, the survey also noted. MarketingProfs 90% of people buy from brands they follow on social media, study saysNine out of 10 people purchase from the brands they follow on social platforms, and…

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How to Use Digital Technologies to Teach College Students – Marketing Article

The educational sector actively implements different digital technologies to help students reap the necessary benefits. Thanks to smart inventions, college students acquire knowledge and develop their skills much faster. Technology creates multiple applications, programs, devices, and similar stuff every day. They help to overcome different problems almost effortlessly and teachers are expected to teach their students how to use digital technologies appropriately. In fact, most students already know how to use certain digital technologies. For example, they try to find…

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Online Reputation Management – A Guide To An Impressive Customer Experience – Marketing Article

Did you know that 70% of consumers including businesses, look at multiple online review sites when choosing any business service provider? Also, in Google search results, reviews can have a 7% influence on the rankings.  The power of the internet is immense. All customers need to do is post a bad or negative review about your services, and you’ll lose all your online reputation in a fraction of a second. In simple words, your online reputation is very important for…

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5 Ways to Launch a Successful Shopify Store – Marketing Article

Shopping online is a convenient option for consumers. There’s no need to go to a store, search for a product or face annoying salesmen. Many people today are choosing to do the majority of their shopping online. As business owners, selling online can simplify their work and simplify their marketing. The Shopify process makes having an eCommerce store even easier. It not only helps you build and design a commerce website, but it also can support you throughout the growth…

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YouTube’s Longer Ads, Facebook’s Clear History Ad Impact, Google’s SEO Factors, & Landing Page Habit Study – Marketing Article

YouTube Ads Are Getting LongerThe ads marketers run on YouTube are getting longer, with the number of 30-second ads rising from 19 percent in January 2018 to 24 percent in January 2019, bucking the notion that shorter is always better with video, one of several video trends shown in a new MediaRadar report. MediaPost Survey Report: Landing Page Habits of Marketers30 percent of marketers expect average landing page conversion rates of 10 percent or less, and more than half expect…

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