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YouTube’s Longer Ads, Facebook’s Clear History Ad Impact, Google’s SEO Factors, & Landing Page Habit Study – Marketing Article

YouTube Ads Are Getting LongerThe ads marketers run on YouTube are getting longer, with the number of 30-second ads rising from 19 percent in January 2018 to 24 percent in January 2019, bucking the notion that shorter is always better with video, one of several video trends shown in a new MediaRadar report. MediaPost Survey Report: Landing Page Habits of Marketers30 percent of marketers expect average landing page conversion rates of 10 percent or less, and more than half expect…

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