digital journey

The single-app strategy: Yes or no? – Mobile Marketing Article

A question we often get at Localytics: Does it make sense to have a single-app strategy, i.e. one main app where your customers engage with your brand/product at a single destination? Or is it better to have 5-10 apps that are incredibly specific to a product or offering? We’ve worked with companies that do both.

Read More

21 million seconds in the life of your customer – Mobile Marketing Article

How fast does 21 million seconds pass before your waking eyes, or — more importantly — your customers’ eyes?  With the accelerating cycles of new technology introductions, news and content releases, and your busy calendar of mobile app release cycles, it is easy to lose track of the incredible digital journey your customers are making with your brand each year.

Read More