Digital Advertising

4 branding lessons from most talked about 2020 Super Bowl ads – Mobile Marketing Article

30-second summary: Asked what they look forward to about the Super Bowl, 20 percent of respondents in a recent survey said it’s the ads. That’s second only to watching the actual game. Selligent Marketing Cloud’s CMO, Niki Hall, highlights the biggest marketing and branding lessons from this year’s top Super Bowl ads: Lesson #1: Don’t try to be something you’re not Lesson #2: Let customers get in on the fun Lesson #3: Don’t complicate your message Lesson #4: Remember, it’s…

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Customer Lifetime Value: What it is and How to Measure it – Email Marketing Article

One thing’s for sure: You need to spend money to make money. That being said, dropping large amounts of cash just to secure customers can feel risky. So, how can you be sure that your investment is worth it?  Many business owners choose to calculate the value of their marketing initiatives by looking at their short-term wins. While focusing on initial sales can be helpful, the relationship you have with your customers goes far beyond their first purchase. …

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At Panera, augmented reality is now on the menu with AR ad unit – Mobile Marketing Article

Panera is out today with an augmented reality (AR) ad unit for mobile devices that lets users rotate menu items and share the experience across Snapchat, Instagram and Facebook. Panera said this was the first AR ad unit for the food industry. In the example video, the user can rotate a wrap sandwich, the Mediterranean Egg White Breakfast Wrap, which is the only menu item currently available in AR. The user reaches this AR experience by clicking on an ad:…

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When will 3D, 360-degree, and VR revolutionize social video ads? – Mobile Marketing Article

Spend on social video ads such as for Facebook and Instagram will rocket to $12.48 billion next year, and these platforms are often at the forefront of communication innovation. There are, however, some cutting-edge technologies in social video ads – like 3D, 360-degree video, and virtual reality – that have yet to appear widely in social media advertising. These new technologies will enable brands to provide audiences with the opportunity to explore and interact with images, objects, and videos in…

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The Advantages and Disadvantages of Email Marketing – Email Marketing Article

Many claim that email marketing is the be-all and end-all of digital marketing strategies. While there are statistics to prove this fact, it’s still important to recognize that email marketing is just one option of many for building brand awareness and initiating audience engagement. Just like any other marketing strategy, it is important to understand the advantages and disadvantages of email marketing and determine whether this technique is right for your business. By evaluating both sides of email…

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Tips and Tricks for Building Your Instagram Presence – Email Marketing Article

Boasting over 1 billion users as of 2018, Instagram has emerged as one of the most influential and renowned of all social media platforms.  Since its launch in 2010, it has grown to be so much more than a simple photo and video-sharing social network and is now considered one of the best ways for people to discover new places, products and experiences and begin their customer journey. Instagram provides the perfect opportunity for businesses to develop their…

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9 Reasons Why Your Business Needs SEO – Email Marketing Article

As search engines continue to evolve and constantly change their ranking criteria, it can make you wonder whether you should be bothering with search engine optimization (SEO) at all. After all, Google looks at more than 200 factors to decide where each page will appear in the search results. The rules keep changing, so how do you keep up?  From the Panda update to the recent core algorithm update, Google has demonstrated its ability to decide which sites…

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Solving 3 Brand Awareness Challenges with Intent Data – B2B Marketing Article

“If you build it, they will come.” Wouldn’t it be nice if life were that easy for B2B companies? Building a great product is only part of the battle. You know that there’s a lot more you have to do if you want to stand out among your competition. Unfortunately, there’s consensus among marketers that building brand awareness is one of the top challenges of the job. One reason brand awareness can be such a mystery is that it doesn’t…

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IAB Tech Lab releases ‘nutrition label’ for digital ad transparency – Mobile Marketing Article

The Interactive Advertising Bureau’s Technology Lab is out with version 1.0 of its Data Transparency Standard for the digital ad industry, and is launching a related Data Transparency Standard Compliance Program and seal. Nine companies were “architects” of the transparency standard and compliance program: 3W.relevanC, Dstillery, Epsilon, Hearst Magazines, LiveRamp, Meredith, Neustar, Oracle Data Cloud and Pandora. They have also committed to a pilot period for the compliance program. The initiative includes a DataLabel.org web site for transparency in the…

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The Dos and Don’ts of Partnership Marketing – Email Marketing Article

With so much exposure to new information online and with so many ways to access it, businesses today are forced to compete with millions of other companies to grasp the attention of their target audience. So how do you get your business to stand out amongst the noise and also resonate with your consumers? One solution is to partner with another business that shares your company mission and to undertake a joint marketing campaign. As a small business,…

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