Digital Advertising

How to increase revenue without increasing spend – Mobile Marketing Article

30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. The e-book contains a 3-step approach to maximizing performance on digital ad platforms such as Google and Facebook with the goal of achieving better efficiency from your existing media budget. You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ. CallTrackingMetrics, an SaaS provider…

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Adapt Marketing Strategy In A Crisis | Modern – B2B Marketing Article

2020 has been ever changeable and a year to remember. The global pandemic has enforced businesses to adapt marketing strategy by shifting into agile mode and rethinking their operating models, service models and distribution models to stay afloat, stay lean and ensure a future for their shareholders. The typical response has been to shift into ‘freeze’ mode with watchful waiting, or pivot to ‘flex’ mode where they fix or find new routes to market, revenue streams or areas of market…

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B2B content marketing decoded, top marketing technologies, and AI spotlight – Mobile Marketing Article

30-second summary: Content marketing has the key to a lot of opportunities, NetLine Corporation analysed their first-party data sources and the outcomes strongly support this statement 76% of marketers saw webinars as a good source to drive more leads Ebooks, whitepapers, and guides topped the content demand list, but there’s a twist Who’s most likely to demand more content? C-Suite executives vs Senior VPs The magic time window to reach a CEO was… read on to find out “Content &…

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Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers – Mobile Marketing Article

30-second summary: Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. Cardlytics brings the worlds of ad tech and fintech together within a fraud-free and brand-safe environment, offering a high degree of trust. Cardlytics boasts an audience within the US of more than 125M monthly active users. Larger than Snap, Twitter, and Pinterest. The Cardlytics platform enables banks to send offers to their end customers and enrich the banking experience by getting cash back. Advertisers can…

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Keep Calm And Adapt Your Marketing Strategy | Modern – B2B Marketing Article

Keep calm and adapt your marketing strategy Disruption and change can often cause adversity. However, whilst adversity is destructive, it can also lead to positive changes for your marketing strategy.  Remember February 2014? Tube strikes in London caused  major  disruption. But the disruption led to new ways of looking at the world, as millions of commuters were forced to come up with a new way of getting to work.  As a result, 1 in 20 stuck with their new routes long after the…

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Valassis study: Viewers are more receptive to ads on streaming TV – Mobile Marketing Article

30-second summary: A new report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant than ones on traditional TV. About 49 percent of all respondents felt that way. Among younger viewers (aded 25-34), that figure was 69 percent. Thirty-seven percent felt that the optimal length for such ads was 15 seconds or under, while another 24 percent are fine with 30-second ads. Nearly half of U.S. consumers see ads on streaming TV as more relevant…

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How to Combat the Effects of Coronavirus on Your B2B Marketing Pipeline – B2B Marketing Article

In an age of ultimate connectedness and transparency, we’ve seen an unprecedented ripple effect from a novel infectious virus on not only public health, but many other aspects of life. And even if you were one of the few to stock up on bulks packs of toilet paper and hand sanitizer before your local big box store ran out, you’re probably still among the many who are in a tenuous business position. Coronavirus has impacted the corporate world with falling…

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B2B Digital Advertising, Where Did It All Go Wrong? | Modern – B2B Marketing Article

B2B digital advertising, where did it all go wrong? When we look under the hood of B2B digital advertising accounts, I’m often surprised by the set-up or structure of what’s going on. You can usually tell in an instant that the person, team or agency behind the account hasn’t really given much thought to the B2B buying process and the impact that’s having on performance. Let’s be clear. B2B digital advertising, in particular Google Ads, is worlds apart from B2C.…

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4 branding lessons from most talked about 2020 Super Bowl ads – Mobile Marketing Article

30-second summary: Asked what they look forward to about the Super Bowl, 20 percent of respondents in a recent survey said it’s the ads. That’s second only to watching the actual game. Selligent Marketing Cloud’s CMO, Niki Hall, highlights the biggest marketing and branding lessons from this year’s top Super Bowl ads: Lesson #1: Don’t try to be something you’re not Lesson #2: Let customers get in on the fun Lesson #3: Don’t complicate your message Lesson #4: Remember, it’s…

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