design

The future is now: 5 website design trends to help you stand out – B2B Marketing Article

Standing out amidst a sea of web designs can be a big challenge in 2019. Standardization of grid layout and widespread adoption of reliable frameworks such as Bootstrap have culminated in a new, ubiquitous style of website. In fact, some have pointed out that all websites look the same. As a reaction to this uniformity, many UX designers have made deliberate attempts to break the mold, creating an original web interface without compromising the all-powerful grid. Here are some great…

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Why designing for delight doesn’t always work – Marketing Article

“Delight” is a word we hear often when talking about customer experience and with good reason—it captures a feeling most of us probably wish we had more often. So it’s no surprise that CX folks are somewhat obsessed with the concept of designing for delight. After all, who doesn’t like to be delighted? What could possibly go wrong? But as most of us know from experience—and Murphy’s Law—anything that can go wrong will go wrong. So why is it that…

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10 Examples of Highly Effective Welcome Emails – Marketing Article

One of the most important tools in your email marketing toolbox is an automated welcome email. When new contacts subscribe to your list, you want to welcome them to the group with an inviting email. What is a welcome email? A welcome email is the first friendly exchange between your business and a new subscriber. It sets the tone for future communications and encourages new members to engage with your business. Benefits of welcome emails The first message you send to a new subscriber is…

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Why Good Website Design Matters | Web Design – Marketing Article

There’s no denying that having a business for your website in 2019 is essential. With so many people shopping and browsing online, it’s important to ensure that your business is putting their best foot forward online. When it comes to the world of ecommerce, your website is your only chance to sell to your potential and returning customers. But why does a good website design matter in 2019? Read on to find out why: First impressions count Just like in…

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Images in Email — Creating BFFs – Really Good Emails – Email Marketing Article

So, if a picture is worth a thousand words, why does Instagram have captions?! Seriously. Sure, images can make you feel all the feels. They can serve as evidence (or blackmail). They can make you regret ever teaching a kid how to use your smartphone and having to delete hundreds of useless pictures… But they aren’t language. And that’s okay! We’re not going to bore you with a philosophical essay on the way your brain processes images and digests the…

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How Withings Uses Email to Engage Customers All Over the World – Email Marketing Article

An interview with Susie Felber, Raphaël Gravaud, and Mikaël Guermeur of Withings’ email marketing team. Sending a single email that doesn’t suck is challenging enough. But emailing customers in multiple languages?! While also achieving stellar engagement?! That takes some serious email chops. The Withings email team (formerly Nokia) runs their operations from two continents — making the most of simple tools and the universal human desire to get healthier. They offered up some interesting insights on managing a global operation,…

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