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Introducing Coupon Manager | WhatCounts – Email Marketing Article

Reporting  In addition to automating coupon codes in campaigns, this feature includes Distribution Reporting.  With this report, you’ll be able to…  See a short summary of distribution (Total Sent, # of Campaigns, # Remaining in Batch)  Export the entire distribution  Search for unique codes sent over the last 90 days  Note: this feature does not include reporting around whether a coupon has been redeemed. This is only a snippet of a Email Marketing Article written by Mary Fran Thompson Source…

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5 Email Marketing Predictions for 2020 – Email Marketing Article

Well, we’ve officially said goodbye to the last decade and entered a new one. As you wind down after what must have been a wild holiday season, it’s time to turn your attention to what’s to come this year. We’ve put our heads together and come up with our top 5 email marketing predictions for 2020. Email Marketing Prediction 1 The Year of User Generated Content User Generated Content (UGC) is any type of content created by your customers. User…

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Afraid no one will take your industry survey? – Marketing Article

While this post is certainly a shameless plug for you to take our 2020 Customer Experience Industry Survey, let’s have fun with it. Remember the first time you decided to throw a party? You did everything right—from building a bangin’ playlist to putting out the best snacks to stocking the fridge with beer and soda. But despite all of your best efforts, in the back of your mind, you still wonder: is anyone going to show up? You’re a cool…

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Google Analytics Metrics | Inbound Marketing – Marketing Article

As website design and inbound marketing specialists in Melbourne, our job is to make the internet and digital market place a simpler and more effective space for you to do business. With that in mind, let’s tackle a subject that not many business owners know about – Google Analytics – and why it’s pretty essential to your digital marketing efforts. What is Google Analytics? Google wants businesses to be online and they want to help businesses reach their customers because…

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Lifecycle Marketing Deep Dive: Welcome Series – Email Marketing Article

The Welcome Series. One of the most underrated but highest performing email series a business can implement. A welcome series is a great way to ensure you are creating lifelong brand enthusiasts from the start. If you’re not currently employing a welcome series, that’s ok. This type of low-hanging fruit can be put into action any time of the year. In this article we’ll take a look at what you need to create a high-performing welcome series.   Let’s Start with…

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5 quick tips to prepare your emails for the holidays – Email Marketing Article

With the Holidays Just Around the Corner, You Should Have Your Email Campaigns Nailed Down and the Creative in the Works. If you haven’t started panning yet, no need to panic, but get started ASAP!   As the inbox becomes increasingly crowded, be sure your promotion stands out. What should you be sure you’re doing with your holiday emails to help you stand out in the crowd?  1. Personalization In the digital world where everything feels automated, adding a personal touch to…

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Halloween Email Trends for 2019 – Email Marketing Article

Trend 4: Self-Care The wellness industry is on fire these days. Just because Halloween parties usually mean eating candy and drinking too much witches brew doesn’t mean wellness companies can’t get in on the action. MindBody created an email that focuses on how you can recover from Halloween, including things like places to work out, your post-Halloween skincare routine (hello ridiculous amounts of makeup), and other tricks.    Find Ways to Be Helpful to Your Customers During Halloween Regardless of…

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2019 Fall GIF Guide – Email Marketing Tips – Email Marketing Article

GIFs are more than just fun images to look at — they can drastically increase your marketing results, too. That’s because eye-catching visuals boost engagement. For instance, Facebook posts with images see 2.3 times more engagement than those without images. Tweets with visuals garner 150% more retweets than tweets without them. And GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and have a positive effect on revenue. So adding a GIF to your upcoming fall…

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