Design Thinking

The kinetic hero – Enabler – Email Marketing Article

Is it a bird? Is it a plane? No it’s Kinetic Email! “Kinetic email… what’s that?” we hear you say. “That must be the latest in email development!” Well… actually, despite sounding like a new type of superhero, Kinetic emails (or as we sometimes call it ‘Captain Kinetic’), have been around for a few years now. Kinetic email was coined by the Oracle Corporation in July 2014 for their B&Q email marketing campaign. The email they produced used HTML5 and CSS3 and contained an interactive hero…

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The kinetic hero – Enabler – Email Marketing Article

Is it a bird? Is it a plane? No it’s Kinetic Email! “Kinetic email… what’s that?” we hear you say. “That must be the latest in email development!” Well… actually, despite sounding like a new type of superhero, Kinetic emails (or as we sometimes call it ‘Captain Kinetic’), have been around for a few years now. Kinetic email was coined by the Oracle Corporation in July 2014 for their B&Q email marketing campaign. The email they produced used HTML5 and CSS3 and contained an interactive hero…

Read More