Deliverability

Harsh Truth about Dormant and Blacklist Trap Addresses – Email Marketing Article

The term “trap” is very appropriate, in that these addresses are out there to catch people either not using proper list building practices, people harvesting emails, purchasing lists from a 3rd party, or marketers who have very poor list hygiene (whether knowingly or not*). The 1st kind are used by ISPs and are usually addresses that have been dormant for a long period of time and this can vary anywhere from a few years to as little as 6 months.…

Read More

Email Sender Reputation 101 | Cakemail blog – Email Marketing Article

Today I’d like to help you understand how important your reputation is, explain the different factors involved and what a few of the larger ISPs generally look for. Reputation is key to delivering emails successfully and the golden rule to maintaining a solid reputation comes down to one thing – send email to people who want it. If you were being called repeatedly by telemarketers at home every time you sat down to dinner despite telling them you were not…

Read More

Complaints! All the Basics You Need to Know to Avoid Them – Email Marketing Article

I really don’t think people know how much their complaint rate affects delivery. If I told you 80-90% of delivery related problems are caused by complaints, would you believe me? Let me start by explaining how we get this data and how Feedback Loops (FBLs) work exactly. Once upon a time (way back in 2003), the clever people at AOL starting using a little Spam button at the top of their interface that people could click on if they received…

Read More

Yahoo Spring Cleans… You Should As Well – Email Marketing Article

In Early March 2019, Many Marketers Around the Email Industry Began Reporting and Observing Spikes in Hard Bounces for Their Email Campaigns, Particularly Around Their Yahoo Subscribers. All signs point to another cleanse of dormant addresses by Yahoo. Yahoo first began this practice in the Summer of 2013, where they identified user accounts that had not accessed their mailbox in over 12 months, and marked these accounts as “dormant”.  As an email marketer, sending to these addresses after they had…

Read More

Top 10 things that hurt your email delivery (Part two!) – Email Marketing Article

Here is the continuation of the previous entry about the Top 10 things that will hurt your email delivery. Enjoy! Content The single most influential factor when it comes to people interacting with your emails is content. Studies have shown that open rates for targeted campaigns are typically twice that of a generic newsletter. Segment your list and send targeted content to your recipients on a regular basis to keep them engaged. Content filters also play a huge role in…

Read More