Deliverability

5 Email Marketing Predictions for 2020 – Email Marketing Article

Well, we’ve officially said goodbye to the last decade and entered a new one. As you wind down after what must have been a wild holiday season, it’s time to turn your attention to what’s to come this year. We’ve put our heads together and come up with our top 5 email marketing predictions for 2020. Email Marketing Prediction 1 The Year of User Generated Content User Generated Content (UGC) is any type of content created by your customers. User…

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What is List Verification and Why is it Important? – Email Marketing Article

With so many strategies to implement in the market these days – marketing automation, personalization, mobile experience — it can be tough to truly understand them all. If the importance of validating contact data has fallen into that mix for you, look no further. As the trailblazers of list verification, we are here to be your experts on this area of marketing and database management.    We’ve answered a few questions below that we hear most frequently around list verification.  1.…

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Email Deliverability Quarterly: Gmail Spam Filter Changes, SparkPost Acquires eDataSource, and More – Email Marketing Article

 Posted by Chad S. White on December 10, 2019  Leave a Comment Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble,… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

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Is Shopify’s email marketing service all it’s cracked up to be? – Email Marketing Article

With ecommerce software provider, Shopify, recently announcing the addition of an email marketing service to their offering, Pure360’s Marcus Webb explores its value and how it stacks up against an Email Service Provider (ESP). Everyone in the world of ecommerce is excited to hear the news that ecommerce software provider, Shopify, has added an email marketing service to their offering (Mediapost Announcement). Including us here at Pure360. “Why?” you might ask. After all, “isn’t this stealing your bread and butter?”…

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Ghosts of Holidays Past: What to Watch out for This Year – Email Marketing Article

Last week, I showed you the email marketing ghosts of holidays past, what to prepare for now and what could go wrong in the future. Like Scrooge learned in “A Christmas Carol”, it all depends on the actions you take today. Last year, email volumes increased exponentially leading up to Black Friday and through Cyber Monday. Volumes declined from their highs but remained above average until just a few days before Christmas. This Christmas year should email volumes increasing again,…

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Pure360 unveils new marketing platform and fresh visual identity – Email Marketing Article

An updated visual identity for Pure360 marks the launch of its new, integrated AI platform and proposition  London 6th November 2019: Marketing technology company Pure360 has announced the launch of its new all-in-one AI marketing platform, which provides marketers with a wider range of integrated, flexible and scalable marketing technology solutions that support the whole customer lifecycle. In addition to the launch of the new platform, Pure360 is also unveiling a brand-new look  based on its design values of simplicity…

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Are Plain-Text Emails More Likely to Reach the Inbox? – Email Marketing Article

Has a marketing “expert” told you plain-text emails hit the inbox more often than HTML emails? Or that plain-text emails have a 100% deliverability rate? If so, they’re lying or misinformed. In this post, I’ll debunk the common myth that plain-text emails reach the inbox more than HTML emails. Plain-text emails are NOT more likely to reach the inbox. I interviewed email marketing and anti-spam expert Laura Atkins to get her take on this myth. Laura is a founding partner…

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Fact: Engagement Impacts Deliverability | Return Path – Email Marketing Article

We’ve heard predictions of the death of email for years. Like those who predict the end of the world, it’s largely agreed that these people don’t know what they are talking about. Email isn’t dying. But that doesn’t mean it’s not changing. Technology is advancing, email recipients are interacting differently, and mailbox providers are adjusting their algorithms. And the same goes for Validity. Our technology is advancing, our understanding of email is growing, and we’re continually improving our product to provide the best deliverability data in…

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Remember the Little Things this Holiday Season – Email Marketing Article

Fall is my favorite time of year. The changing colors, the crisp air, football, and the anticipation of gathering with friends and family for the holidays. It is often a time for reflection, to think of days past, accomplishments, failures, and the promise of tomorrow. For marketers, Fall is less a time for reflection, and more a time for action. It is a very important time of year as the revenue gained from upcoming holiday sales may determine if your…

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5 quick tips to prepare your emails for the holidays – Email Marketing Article

With the Holidays Just Around the Corner, You Should Have Your Email Campaigns Nailed Down and the Creative in the Works. If you haven’t started panning yet, no need to panic, but get started ASAP!   As the inbox becomes increasingly crowded, be sure your promotion stands out. What should you be sure you’re doing with your holiday emails to help you stand out in the crowd?  1. Personalization In the digital world where everything feels automated, adding a personal touch to…

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