Deliverability

Email Deliverability Quarterly: 1st GDPR Fine, Google Supports BIMI, and More – Email Marketing Article

 Posted by Chad S. White on October 15, 2019  Leave a Comment Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble,… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

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Check Your List Twice This Holiday Season – Email Marketing Article

It’s the holidays and so many marketers are under pressure to deliver on their lofty goals, beat last year’s numbers, and go from red to black as early as possible. Email is a low cost, high margin medium, and executives all over the world are turning to email marketing managers and their digital team in hopes that their email marketing program will propel the business to levels this holiday season.  Two common asks from the top?  1. Mail to more…

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October Holiday To-Dos | WhatCounts – Email Marketing Article

Recent estimates forecast holiday growth somewhere in the range of 4-5%, exceeding $1.1 trillion in revenue this year. While this number is still “unpredictable,” it’s important that you’re taking the time to get your house in order for the holiday rush. Whether or not this year turns out to be a windfall for retailers, you want to be ready for anything. Motto of the 2019 holiday season: have a plan but be nimble.   Here are some essential things you need…

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Send It: How Email Deliverability Performance is Measured – Email Marketing Article

There are many elements that impact your deliverability—simply knowing what metrics those are isn’t enough. In order to have the confidence to Send It, you need advanced visibility into how you are really performing and insight into problems that many email marketers miss. Today, let’s focus on two data sources—CoreSeeds and SmartSeeds—specifically designed to show you deeper insight into inbox placement.   CoreSeedsCoreSeeds are one of the original methods used to measure inbox placement. Have you ever tested an email campaign’s deliverability by sending it to…

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California Consumer Privacy Act Explained – Email Marketing Article

The California Consumer Privacy Act (CCPA) was passed in the State legislature and signed into law by the California Governor on June 28, 2018. Set to take effect January 1, 2020, the US’s first data privacy law can have sweeping consequences for companies to whom it applies. Here’s the good news, there are certain thresholds you must meet in order for the CCPA to apply to your business. Furthermore, many of the processes put in place after GDPR can be…

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Email Blacklists: How to Get Off One, and Stay Off Them – Email Marketing Article

 Posted by Chad S. White on September 10, 2019  Leave a Comment Having your email IP address or domain added to an email blacklist can seriously affect your deliverability, and therefore the profitability of your email program. This is doubly true if you’re blacklisted during one of your key selling seasons. For those reasons, it’s important to routinely check if… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

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7 Steps to Successful Email Marketing – Email Marketing Article

You’ve worked hard to create beautiful campaigns – now how do you make sure they get delivered? Having a list of subscribers is a good start, but only guarantees that your email will be sent – not received. Our guide about Understanding Email Deliverability lays out the steps you need to take to get your campaigns into your subscriber’s inboxes. This excerpt outlines the steps you need to follow to run successful email marketing campaigns: The Basic Delivery Model Assemble…

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Harsh Truth about Dormant and Blacklist Trap Addresses – Email Marketing Article

The term “trap” is very appropriate, in that these addresses are out there to catch people either not using proper list building practices, people harvesting emails, purchasing lists from a 3rd party, or marketers who have very poor list hygiene (whether knowingly or not*). The 1st kind are used by ISPs and are usually addresses that have been dormant for a long period of time and this can vary anywhere from a few years to as little as 6 months.…

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Email Sender Reputation 101 | Cakemail blog – Email Marketing Article

Today I’d like to help you understand how important your reputation is, explain the different factors involved and what a few of the larger ISPs generally look for. Reputation is key to delivering emails successfully and the golden rule to maintaining a solid reputation comes down to one thing – send email to people who want it. If you were being called repeatedly by telemarketers at home every time you sat down to dinner despite telling them you were not…

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Complaints! All the Basics You Need to Know to Avoid Them – Email Marketing Article

I really don’t think people know how much their complaint rate affects delivery. If I told you 80-90% of delivery related problems are caused by complaints, would you believe me? Let me start by explaining how we get this data and how Feedback Loops (FBLs) work exactly. Once upon a time (way back in 2003), the clever people at AOL starting using a little Spam button at the top of their interface that people could click on if they received…

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