How Philips Created a Connected Mobile Experience with Deep Links – Mobile Marketing Article

Mobile internet use dominates over desktop: 52.6% of website traffic worldwide came from mobile in 2019. If you aren’t providing customers a top-notch mobile experience, the consequences could be deadly to your business. In fact, 9 out of 10 customers are lost due to a poor mobile-friendly experience. Philips has been improving people’s lives through their products and innovation for 125 years, so they knew the importance of transforming their customer experience to keep up with the ever-changing digital landscape.…

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How Engaging are Your Push Notifications? 5 Keys to Success – Mobile Marketing Article

In this year’s Mobile Growth Survey, 72% of respondents said they largely rely on push notifications to motivate mobile users to re-engage with the app. Mobile marketers clearly know push notifications are important. But there are two catches:  Only 43% of respondents said that they always or often allow an app’s request for push notifications. 71% of mobile users aged 18 to 34 said that they get annoyed when they get too many app notifications.  Bottom line: Without properly asking…

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Announcing Branch’s 2019 Mobile Growth Handbook 🎉 – Mobile Marketing Article

Every year, we pull together the best statistics, tips, best practices, and quotes from the world’s top mobile brands for our Mobile Growth Handbook to help product and marketing teams drive mobile growth in our increasingly cross-platform world. This year, we’re excited to feature examples from some of the world’s leading mobile brands including: Yelp, Dropbox, Venmo, Verizon, Braze, Adobe, Amazon Web Services, Smule, AppFollow, Microsoft, and more! Mobile Growth Was More Challenging Than Ever in 2018 In 2018, companies…

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Remarketing and Retargeting: What’s the Difference And Why Does It Matter on Mobile? – Mobile Marketing Article

Remarketing and Retargeting: What’s the Difference And Why Does It Matter on Mobile? | Branch Blog Request Demo Create Links This is only a snippet of a Mobile Marketing Article written by Sarah Etter Source link

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Mobile App Retargeting: Benefits and Best Practices | The Branch Blog – Mobile Marketing Article

Many mobile users, myself included, download an app as a result of a specific offer, need, or use case. But after that first open, 1 in 5 users forget about that app entirely. To prevent this churn – and make sure users return to apps and convert – mobile marketers and product managers have to create effective strategies for retargeting those app users. Let’s set the stage with a definition. What is Mobile App Retargeting? Mobile app retargeting refers to…

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The Basics of Mobile Advertising: A Primer for Those New to the Game – Mobile Marketing Article

Advertisers need to meet consumers where they are. Considering the average US adult spent 3 hours and 35 minutes a day on mobile in 2018 according to eMarketer – that place is mobile. But with so many channels, platforms, and options, it can be hard for anyone but the most savvy of marketers to know where to start. We wanted to create a resource for those with basic questions about the mobile advertising landscape and the need to plan effective…

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2018 @ Branch: Our Year In Review Infographic – Mobile Marketing Article

As we near the end of 2018 and begin 2019, we wanted to take a look back at all the amazing things that happened at Branch this year. From joining forces with the incredible Tune Attribution Analytics team, to gaining 12,000 new customers, powering over 900 billion better experiences through deep links, and indexing and linking to over 10 billion pieces of cross-platform content, it’s been a powerful year for our global team. But most of all, as we end…

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