WPP partners with SuperAwesome to support brands on how to engage with kids – PPC Land – Marketing Article

WPP last week announced a partnership with SuperAwesome. WPP says their clients will have access to the kidtech team at SuperAwesome and its kid-safe engagement platform and insights tools, including the company’s KidAware certification programme that ensures online engagement complies with the latest privacy legislation and advertising standards. According to WPP, the partnership will support brands on how to engage with kids, in compliance with new global privacy laws passed by regulators, including COPPA (US), CCPA (California), GDPR-K (Europe) and…

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3 Ways To Improve Data Literacy – Email Marketing Article

Data is essential for all aspects of your business, but are you putting it to best use? Are you collecting, anaylyzing, and using your data in ways that benefit your customers and improve their experience? To know that, we must first understand and prioritize data literacy. Data literacy means knowing how to read and understand data, so we can use it to make decisions, like giving your customers what they want the most. Right now, at a time of great…

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Welcome to the New IDG.com • IDG – B2B Marketing Article

Welcome to the New IDG.com By: IDG | 05/18/2020 We know how busy tech marketers are, and how much you have to juggle to reach the right tech buyer, at the right time, with the right message. That is why we updated IDG.com to share more information with you and make things easier to find. We have always provided the latest tech, media and marketing insights, as well as insights on our audiences, brands and solutions, and that is not…

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What Do Sales Want? Buyer Insights | Modern – B2B Marketing Article

Digital footprint Every movement and interaction these days is tracked. We’re cookied, monitored and watched (unless we opt-out of course). These digital interactions form a digital footprint and if the prospect is in your database, then it becomes hugely valuable for the sales team. First and foremost, the prospect activity history from the marketing automation platform should be connected to the CRM record so the sales team have visibility of what the prospect has engaged with. This can help direct…

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Using first-party data in your digital marketing strategy – Mobile Marketing Article

by Will Corry on April 14, 2020 in Digital Marketing, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Online Advertising, Online Video, Search Marketing Marketing data is a valuable business asset, and there are several internal and external methods you can use to collect it. Two of the most popular types of marketing data are first and third-party data. First-party data is data you gather from your website or customer feedback—internal sources.  Third-party data is data you compile…

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Unruly’s survey reveals consumer behavior in the COVID-19 age – Mobile Marketing Article

30-second summary: A consumer survey from ad platform Unruly finds adds some data-points to what consumers are doing during their social distancing. In general, the survey finds that “usage across all devices and services is way up.” For advertisers, this represents an unprecedented opportunity to reach a literally captive audience. Consumers says they particularly value ads that show what brands are doing to help their staff and consumers, or that provide COVID-19 info. Video ad platform Unruly is out with…

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12 stats on how consumers engage with brand email marketing – Email Marketing Article

We know that not everyone has time to read every report and guide that’s released, so to help out we thought we would give email marketers and marketers a round up of the most important stats and learning from the DMA Consumer Email Tracker Report 2020 1. Consumers believe email is the best channel to receive brand marketing, preferring it almost twice as much as any other channel. 46% compared to 26% for post and 24% for text or face…

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Why you should avoid using search engines that collect data – Mobile Marketing Article

by Will Corry on February 14, 2020 in Business, Digital Marketing, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Search Marketing, Small Business, Startups In today’s search engine-dominated landscape where you may make crucial life decisions based on nothing but a search, you should probably feel more protective of the sensitive data that you input into those searches. New : “More new business from quality articles in theMarketingblog” – TheMarketingblog https://t.co/ieLzfh9plw pic.twitter.com/4Y4vohClJp — Will Corry (@slievemore)

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Easily Manage Compliance For Your Sites and Apps » Martech Zone – Mobile Marketing Article

With state-level data privacy and compliance arising with the California Consumer Protection Act, the future of intrastate and international compliance is becoming a ridiculous myriad of ridiculous regulations. Don’t get me wrong, I’m not opposed to regulation when corporations continue to skirt and abuse consumer data. Expecting a small, global business to keep up isn’ just time-consuming and expensive, it could destroy a business. Especially if we start going down a road of each state having its own regulations. This…

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Use shopper insights to avoid the holiday hangover – Mobile Marketing Article

30-second summary: December sales offer more than a quick hit of revenue, they also offer a treasure trove of new customers, data and insights that can inform new campaigns and deliver added momentum in 2020. Kibo Commerce’s research shows that the holiday shopper comes back the next year and converts much higher than the average, even compared to loyal regular shoppers, yet few marketers create a separate year long campaign just for this valuable bunch. For any holiday retailer, there…

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