DMA becomes the Data & Marketing Association – Mobile Marketing Article

by Tim Bond on May 21, 2019 in Best advertising story, Business, Digital Marketing, Ecommerce, Email Marketing, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Online Video Today the DMA launches its new brand, incorporating learning, talent and membership divisions under a single entity and a new name – the Data & Marketing Association. The rebrand is part of the DMA’s ongoing mission to be the most customer-focused business community and the leading voice for intelligent marketing. The…

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The Culture Shock – Data as the New Oil – B2B Marketing Article

Posted on 31st October 2018 by Fiona Buckley You can’t go a day without seeing a story about data. Whether it’s a company misusing data, legislation about data, or how much your personal data is worth, these little chunks of information are big news and big business. You’ve also probably heard that ‘data is the new oil’, and there’s certainly a lot of money to be made from it. But there’s more to it than that. Like oil, when it’s…

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How to Track Your Email Campaign Performance Post-Click – Email Marketing Article

March 16, 2016 By Lauren Smith How do you measure the success of an email campaign? While your email service provider is full of great metrics like open, click, and spam rates, there’s likely a gap in subscriber engagement. What do your subscribers do after they’ve clicked through to your website? What pages are they visiting on your site? Do they spend time on a particular page, or do they bounce… This is only a snippet of a Email Marketing…

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