data

Data-driven MTA: The only attribution model that counts – Mobile Marketing Article

30-second summary: The main value with MTA is to enable marketers to better distribute their spend and understand the true performance of every touchpoint. The linear model acknowledges that there is more to the customer journey than simply the channel the customer sees at the awareness stage, or that which they use in the step before making their conversion. Time decay attribution is often used with time-sensitive marketing campaigns or when businesses are looking to focus on channels which are…

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Five Marketing Trends CMOs Should Act On In 2020 » Martech Zone – Mobile Marketing Article

Why Success hinges on an offensive strategy. Despite shrinking marketing budgets, CMOs are still optimistic about their ability to achieve their goals in 2020 according to Gartner’s annual 2019-2020 CMO Spend Survey. But optimism without action is counterproductive and many CMOs may be failing to plan for tough times ahead.  CMOs are more agile now than they were during the last economic recession, but that doesn’t mean they can hunker down to ride out a challenging environment. They have to go…

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Evolve or Die: The Story of Data.com – B2B Marketing Article

In 2005, the term “Big Data” became mainstream, and everyone was looking to get hold of this potentially profitable resource. However, gathering accurate data was difficult for most.  So in 2010, Salesforce purchased Jigsaw, a tool widely used by sellers, as a way to democratize contact data. For a time, it was the go-to tool.  However, as you may have heard, Salesforce hit the kill switch on the platform. This left everyone looking for a Data.com alternative. Why? 3 Reasons Data.com Shut…

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Connect, Manage, and Analyze Your Marketing Data » Martech Zone – Mobile Marketing Article

One project I’m continuing to work on for one of my clients is to build out marketing dashboards that provide some real data to make decisions on. If that sounds easy, it’s really not. It’s not easy. Every search, social, ecommerce, and analytics platform have their own means of tracking data – from engagement logic to returning or current users. Not only that, but most platforms don’t play well with pushing or pulling data to other platforms. Let’s face it……

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DMA becomes the Data & Marketing Association – Mobile Marketing Article

by Tim Bond on May 21, 2019 in Best advertising story, Business, Digital Marketing, Ecommerce, Email Marketing, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Online Video Today the DMA launches its new brand, incorporating learning, talent and membership divisions under a single entity and a new name – the Data & Marketing Association. The rebrand is part of the DMA’s ongoing mission to be the most customer-focused business community and the leading voice for intelligent marketing. The…

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The Culture Shock – Data as the New Oil – B2B Marketing Article

Posted on 31st October 2018 by Fiona Buckley You can’t go a day without seeing a story about data. Whether it’s a company misusing data, legislation about data, or how much your personal data is worth, these little chunks of information are big news and big business. You’ve also probably heard that ‘data is the new oil’, and there’s certainly a lot of money to be made from it. But there’s more to it than that. Like oil, when it’s…

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Mobile user onboarding – Growth Bug – Mobile Marketing Article

Every day, more than 50k users download and open our music streaming app Anghami for the first time. The first few minutes they spend in the app play a crucial role in having the user come back the next day. Through the course of several months, we modified the customer journey and tried different copywriting, leading to twice as many users completing onboarding. Day-1 retention increased by 19% as a direct result of onboarding. While it is crucial to quickly…

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