TIBS: EP22 – The Data Doesn’t Speak For Itself – B2B Marketing Article

The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent. Check out this week’s episode where Matt discusses transforming data sources into consumable and clean looking dashboards with data visualization guru and author, Kate Strachnyi. There are plenty of ways to present data nowadays. Popular tools such as Tableau, Qlik, and Power BI make developing interactive reports and customized dashboards a breeze. However, the number of chart variations, colors and layouts…

Read More

Closing Data’s Last-Mile Gap: Visualizing For Impact! – Marketing Article

I worry about data’s last-mile gap a lot. As a lover of data-influenced decision making, perhaps you worry as well. A lot of hard work has gone into collecting the requirements and implementation. An additional massive investment was made in the effort to perform ninja like analysis. The end result was a collection trends and insights. The last-mile gap is the distance between your trends and getting an influential company leader to take action. Your biggest asset in closing that…

Read More