Before GDPR came into effect, many expected an apocalyptic end for many industries that relied on access to personal data. For example, personal data is central to the marketing industry’s goal of understanding how customers interact with their content and platforms, and GDPR looked to take marketing back to the Stone Age. But now GDPR is here — and has it brought about the end of days that many expected?
……GDPR asks how The UK’s week has been. “Horrible,” he replies. “This whole Brexit thing is ridiculously complicated”. The UK then asks how things are with GDPR. GDPR says he can’t tell him that until he’s verified he’s got adequate data protection systems.