Data Quality

Normalization to Rationalization: Boost Marketing Efficiency and Outcomes Through Data Normalization – B2B Marketing Article

06 Jan Normalization to Rationalization: Boost Marketing Efficiency and Outcomes Through Data Normalization Disparate data sources and marketing applications are leading to inconsistent and inaccurate data making it difficult for marketers to keep up with lead requirements and demonstrate marketing’s contribution to revenue. Marketing teams are used to hearing one thing over and over: “We need more leads!” The task of keeping up with demand never ends, and simply dumping more contacts into your database creates some unintended…

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Dealing with Dirty Data: A Trickle, then a Torrent – B2B Marketing Article

13 Aug Dirty Data: A Trickle, then a Torrent You know the feeling when the bathroom faucet begins to leak. It starts as a slow drip, almost imperceptible. After a while it picks up in intensity and frequency until it wakes you up at 3:00 a.m. Then you finally decide to do something about it. Like the dripping faucet, data doesn’t go bad all at once. Rather, it does so slowly and almost imperceptibly: a couple of transposed…

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The Marketing Issue that’s Killing Your Data – B2B Marketing Article

15 Jul The Little-Known Marketing Issue that’s Secretly Killing Your Sales (And How to Fix It) Not long ago, “Big Data” was all the rage. The race was on to collect as much information about people as possible – creating a giant, looming cloud of detail that was nearly impossible to sift through and a challenge (at best) to market to. Today, we have more tools than ever to wrangle that information and use it to present clear,…

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Data Maintenance Keeps Things Running Smoothly – B2B Marketing Article

20 Jun Data Maintenance Keeps Things Running Smoothly We all know that it takes more than putting gas in a car to keep it running smoothly. Regular and frequent oil changes, tune-ups, new tires, and the occasional bath are all necessary to keep a vehicle in tip-top shape and running for a long time. Like cars, contact data depreciates quickly. Keeping it maintained and fresh extends its life and value to your organization. Is Data Maintenance the Same…

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Cutting through the muck: how to manage your marketing data cleanly and seamlessly – B2B Marketing Article

07 May Cutting through the muck: how to manage your marketing data cleanly and seamlessly What’s the value of marketing analytics these days? So high, apparently, that companies plan to increase budgets for it over the next three years by 198%, according to a recent CMO survey.   There’s little doubt that marketing analytics offers a treasure trove of customer information and performance insight critical to overall business success. Which is why you’d think that managing marketing data…

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How Deep Personalization Can Supercharge Your Marketing Campaigns – B2B Marketing Article

22 Apr How Deep Personalization Can Supercharge Your Marketing Campaigns – Mailshake Guest Blog in Data Quality, Email Marketing If your marketing isn’t personalized, you’re not really marketing.   A bold claim? Maybe. But consider the following:     Image Source   The moral here is that personalization is not something you can skip if you expect to make any headway with prospects and customers.   That said, it’s easy to automatically insert individual and even company names…

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12 Days of Data Health Analysis – B2B Marketing Article

26 Dec 12 Days of Data Health Analysis Welcome to the 12 Days of Data Health Analysis   Tis the season for cheer and getting into the spirit of giving! During the past 12 days, we’ve put together fun videos discussing the awesome benefits that a data health analysis (DHA) can bring to marketers.   You may be wondering; what is a DHA? It’s a comprehensive snapshot of the current condition of your marketing contact data. It helps…

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