Data Quality

Data Maintenance Keeps Things Running Smoothly – B2B Marketing Article

20 Jun Data Maintenance Keeps Things Running Smoothly We all know that it takes more than putting gas in a car to keep it running smoothly. Regular and frequent oil changes, tune-ups, new tires, and the occasional bath are all necessary to keep a vehicle in tip-top shape and running for a long time. Like cars, contact data depreciates quickly. Keeping it maintained and fresh extends its life and value to your organization. Is Data Maintenance the Same…

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Cutting through the muck: how to manage your marketing data cleanly and seamlessly – B2B Marketing Article

07 May Cutting through the muck: how to manage your marketing data cleanly and seamlessly What’s the value of marketing analytics these days? So high, apparently, that companies plan to increase budgets for it over the next three years by 198%, according to a recent CMO survey.   There’s little doubt that marketing analytics offers a treasure trove of customer information and performance insight critical to overall business success. Which is why you’d think that managing marketing data…

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How Deep Personalization Can Supercharge Your Marketing Campaigns – B2B Marketing Article

22 Apr How Deep Personalization Can Supercharge Your Marketing Campaigns – Mailshake Guest Blog in Data Quality, Email Marketing If your marketing isn’t personalized, you’re not really marketing.   A bold claim? Maybe. But consider the following:     Image Source   The moral here is that personalization is not something you can skip if you expect to make any headway with prospects and customers.   That said, it’s easy to automatically insert individual and even company names…

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12 Days of Data Health Analysis – B2B Marketing Article

26 Dec 12 Days of Data Health Analysis Welcome to the 12 Days of Data Health Analysis   Tis the season for cheer and getting into the spirit of giving! During the past 12 days, we’ve put together fun videos discussing the awesome benefits that a data health analysis (DHA) can bring to marketers.   You may be wondering; what is a DHA? It’s a comprehensive snapshot of the current condition of your marketing contact data. It helps…

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