Data Privacy, Anthropological Data, and Cognitive Load in Social Media – BBN – B2B Marketing Article

Social media has evolved into a complex advertising machine that we, along with our consumers, are still learning to use. Conversations around data privacy, transparency, and our brain’s ability to absorb so much content have been swirling in recent years, pushing advertisers to rethink their social media strategies. Traditionally, big data was at the forefront of the social media strategy, but as data privacy becomes a top concern for consumers, B2B marketers must begin studying anthropological data and cognitive load…

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Towards LGPD and Beyond – You’ve Gotta Have a Plan! – Validity Blog – Email Marketing Article

As the GDPR deadline of May 25th, 2018 approached, one of the biggest mistakes many European senders made was to leave everything to the last moment. By that stage, many email subscribers were completely overwhelmed by inbox overload, and their simplest response was “ignore everything!” As a result, lists were decimated – research from Yieldify showed one-third of marketers lost over 30 percent of their email lists, with Travel (37 percent), IT/Telecoms (32 percent) and Finance (28 percent) being the most…

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Infographic – The Next Wave of Data Privacy Regulation – B2B Marketing Article

When the California Consumer Privacy Act (CCPA) takes effect on January 1, 2020, it will only be the latest (and not the last) in a wave of data privacy regulation to hit B2B marketers.  It’s easy to become numb to the torrent of news, tips, and warnings about CCPA on social media and elsewhere, but make no mistake: these regulations are very real, and few marketers – no matter how small – are immune from risk if not adequately prepared. …

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Towards LGPD and Beyond – Getting Delivered – Validity Blog – Email Marketing Article

In the first post in this series about learnings from GDPR as Brazilian email marketers prepare for LGPD, we focused on acquiring new customers and prospects. Now we’ll look at approaches for existing subscribers. In Europe, senders generally took one of three routes: Re-permission: Compared with previous data privacy legislation, GDPR imposed a higher duty of care. For senders using Consent as their legal basis, this meant refreshed permission would be needed for all existing address owners. Privacy Notification: For…

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Towards LGPD and Beyond – Legal Bases for Email Marketing – Validity Blog – Email Marketing Article

Brazil’s new Lei Geral de Proteção de Dados (LGPD) data protection legislation is now less than 12 months away, becoming effective in August 2020. While being a near carbon copy of Europe’s General Data Protection Regulations (GDPR), there are subtle differences: Source: IAPP – GDPR matchup: Brazil’s General Data Protection Law (full version here) For Brazilian marketers, as in Europe, a major decision will be whether to rely on Consent or Legitimate Interest as the legal basis for marketing communications.…

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IAB Tech Lab releases ‘nutrition label’ for digital ad transparency – Mobile Marketing Article

The Interactive Advertising Bureau’s Technology Lab is out with version 1.0 of its Data Transparency Standard for the digital ad industry, and is launching a related Data Transparency Standard Compliance Program and seal. Nine companies were “architects” of the transparency standard and compliance program: 3W.relevanC, Dstillery, Epsilon, Hearst Magazines, LiveRamp, Meredith, Neustar, Oracle Data Cloud and Pandora. They have also committed to a pilot period for the compliance program. The initiative includes a DataLabel.org web site for transparency in the…

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Musings of a mobile marketer: Sunday Snippets – Mobile Marketing Article

It’s Sunday and I have snippets to share: Want to speak at a conference? Then check out Mark Littlewood’s top tips for a successful speaking application. Google is on a mission to rid the web of annoying ads. They have a division called ‘Sustainable Ads’ and have put this post together to inform journalists of what’s happening. LinkedIn has a feature to allow bosses to spy on employees. You can read about that here.. I can’t say I’m surprised but…

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