data privacy

Towards LGPD and Beyond – You’ve Gotta Have a Plan! – Validity Blog – Email Marketing Article

As the GDPR deadline of May 25th, 2018 approached, one of the biggest mistakes many European senders made was to leave everything to the last moment. By that stage, many email subscribers were completely overwhelmed by inbox overload, and their simplest response was “ignore everything!” As a result, lists were decimated – research from Yieldify showed one-third of marketers lost over 30 percent of their email lists, with Travel (37 percent), IT/Telecoms (32 percent) and Finance (28 percent) being the most…

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IAB Tech Lab releases ‘nutrition label’ for digital ad transparency – Mobile Marketing Article

The Interactive Advertising Bureau’s Technology Lab is out with version 1.0 of its Data Transparency Standard for the digital ad industry, and is launching a related Data Transparency Standard Compliance Program and seal. Nine companies were “architects” of the transparency standard and compliance program: 3W.relevanC, Dstillery, Epsilon, Hearst Magazines, LiveRamp, Meredith, Neustar, Oracle Data Cloud and Pandora. They have also committed to a pilot period for the compliance program. The initiative includes a DataLabel.org web site for transparency in the…

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