What’s the Difference Between a CDP and a CRM? – B2B Marketing Article

You need an efficient way to manage your customer data. Your CRM and DMP platforms are serving their purpose, but just don’t seem to deliver the results your company desires.  So you do some research and come across a new acronym — CDP (customer data platform). It sounds a lot like a CRM; it manages data on your customers and prospects. However, as you’ll soon learn, it can do a whole lot more. Let’s take a look at the key…

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What is DMARC? How it works and why you need it – Email Marketing Article

According to Statistica, about 293 million emails were sent every day in 2019. Fact is, email is a critical part of our personal and work lives. But email has a downside – it can be a big security vulnerability. The FBI estimates that email-related scams have resulted in worldwide losses of at least $26 billion since 2016. To reduce the security vulnerabilities that arose from email, a relatively new email authentication protocol called DMARC was created. DMARC is an acronym…

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Double opt-in vs. single opt-in: Which one should you choose? – Email Marketing Article

You’ve started building your email list and quickly arrive at a fork in the road. Single or double opt-in? They’re two sign-up methods that yield very different results. There’s an ongoing debate on the superiority of either method across the web. While single opt-in seems to reign supreme as the more streamlined option, double opt-in generally wins when it comes to guaranteeing engagement from your subscribers. So which should you choose? This article will define both single and double opt-in,…

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5 Of The Most Popular Types Of Marketing Data Analysis Tools – B2B Marketing Article

For marketers to survive in the modern digital marketing space, they need the right tools to understand whether their campaigns are succeeding or failing. These tools will allow marketers to measure ROI at different stages of a campaign and provide clients with the metrics they need to justify marketing spend. 

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Tableau, Looker, and Origami Logic Acquisitions Show Analytics Is In Fashion – B2B Marketing Article

One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend. By that measure, the purchases of data analytics vendors Looker by Google, Tableau by Salesforce, and Origami Logic by Intuit within a three week span must signify something. Is it that martech suites must now include business intelligence software? I think not. Even though the acquired products were fairly similar, each of these deals had a different…

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Build or Buy Your B2B Customer Data Platform? – Marketing Article

Looking to reduce your total cost of ownership and accelerate time-to-market? Don’t build a customer data platform from scratch for data management and integration — buy one and build an innovative solution that drive competitive differentiation. “Organizations investing too much in building or customizing systems of record have less funding available for differentiating applications.” This statement from Gartner has proven all too correct for many business struggling to create their own customized B2B data collection and distribution systems from scratch.…

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