data management

Knowledge Vs Data – BBN – B2B Marketing Article

Why do data integrations keep marketers awake at night? In all the recent marketing research I found, ‘data integration’ was named as the top challenge of marketing departments. Marketing platforms integrate pretty easily, data flows both ways. So, what’s the real issue? Well, let’s start with the phrase ‘data integration’. Does that mean the technical knowledge required for integration? Having the right data? Or is the biggest obstacle for B2B marketers simply a massive disconnect between ‘data integration’ and improving…

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Hard bounce vs. soft bounce: Everything you need to know – Email Marketing Article

Whenever an email doesn’t get delivered, it’s probably because it bounced. There are two types of bounces, hard and soft, indicating either a permanent or temporary issue respectively. When your email bounces, it usually comes with a report that tells you more. For example, Vero includes a log that tells you why the bounce happened, the number of times Vero attempted delivery, and the time the bounce occurred: If you get too many bounces, it starts to negatively affect your…

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Email marketing KPIs: This is how to use them – Email Marketing Article

Coming up with your lifecycle email marketing strategy and getting great emails into customer inboxes is only part of the email marketing equation. If you want to make the most of your email efforts and continuously improve, you need to track performance. Email marketing KPIs, or key performance indicators, are metrics used to assess customer reactions to emails. How do you measure email performance with KPIs? There are a few schools of thought.  Typical campaign-centric email marketing KPIs If you’ve…

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Micro conversions: What they are and why you should be tracking them – Email Marketing Article

Every business sets goals to lead them to success. It could be user sign-ups, the number of products sold, or services that customers are paying for. While reaching these goals is important, it won’t happen overnight. For instance, think of how you normally shop online: You may have found the store through social media or search You read their home, about, and product pages And if you like what you see, you add an item to your cart and purchase…

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3 Ways Data Unification Helps You Grow Your B2B Business – B2B Marketing Article

Big data is a big deal. This is why your business invested thousands of dollars to implement all sorts of tools to collect and manage it all.  Data shortage is definitely not an issue for you. Yet, because of this, you may have another underlying problem: data disorganization.  Sure, you may have all of your sales data in the Salesforce platform and your marketing data in Marketing Automation, but this doesn’t exactly scream organization. Your teams may be disconnected and, therefore,…

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How to Combat the Effects of Coronavirus on Your B2B Marketing Pipeline – B2B Marketing Article

In an age of ultimate connectedness and transparency, we’ve seen an unprecedented ripple effect from a novel infectious virus on not only public health, but many other aspects of life. And even if you were one of the few to stock up on bulks packs of toilet paper and hand sanitizer before your local big box store ran out, you’re probably still among the many who are in a tenuous business position. Coronavirus has impacted the corporate world with falling…

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What you need to know about psychographic segmentation – Email Marketing Article

Stare into my crystal ball, and you’ll see the future of your sales and marketing trends. Wait, that’s a psychic. Today we’re talking about psychographics. Psychographic segmentation can’t predict the future, but it can improve the future of your marketing. Let’s explore what psychographic segmentation is, and how to use it. What is psychographic segmentation? Our first stop is the psychographic segmentation definition. The word itself is a mouthful, but the meaning is pretty clear. Psychographic segmentation is a way…

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How to use NPS emails to improve the customer experience – Email Marketing Article

How to use NPS emails to improve the customer experience According to a Nielsen report, 92% of people trust recommendations from friends and family over any other type of advertising. It’s a no brainer right? We value the opinions of the people we trust, over marketing we’re exposed to. But the value we place on the opinions of others extends even outside our social circle as 88% of people trust online reviews as much as personal recommendations. It’s good to…

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Audience segmentation: Why it’s important and how to do it – Email Marketing Article

Which of these email subject lines would appeal the most to you if you were starting an online business? “Straight truth about starting an online business” “How to get a huge promotion in less than a year” “How to get out of debt fast, even if you’re broke” Likely it’ll be the first one, as it’s something that it’s target audience cares about. These subject lines are all from emails sent by entrepreneur Ramit Sethi of Growth Lab. Growth Lab…

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What’s the Difference Between a CDP and a CRM? – B2B Marketing Article

You need an efficient way to manage your customer data. Your CRM and DMP platforms are serving their purpose, but just don’t seem to deliver the results your company desires.  So you do some research and come across a new acronym — CDP (customer data platform). It sounds a lot like a CRM; it manages data on your customers and prospects. However, as you’ll soon learn, it can do a whole lot more. Let’s take a look at the key…

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