Before GDPR came into effect, many expected an apocalyptic end for many industries that relied on access to personal data. For example, personal data is central to the marketing industry’s goal of understanding how customers interact with their content and platforms, and GDPR looked to take marketing back to the Stone Age. But now GDPR is here — and has it brought about the end of days that many expected?
……GDPR asks how The UK’s week has been. “Horrible,” he replies. “This whole Brexit thing is ridiculously complicated”. The UK then asks how things are with GDPR. GDPR says he can’t tell him that until he’s verified he’s got adequate data protection systems.
GDPR came into effect in May 2018, and companies are still struggling to wrap their heads around its impact. While companies are taking steps, or have already taken them, to ensure that they’re GDPR compliant internally, they also need to make sure that any business partner that makes use of their data is doing the same.