Data Best Practices

Normalization to Rationalization: Boost Marketing Efficiency and Outcomes Through Data Normalization – B2B Marketing Article

06 Jan Normalization to Rationalization: Boost Marketing Efficiency and Outcomes Through Data Normalization Disparate data sources and marketing applications are leading to inconsistent and inaccurate data making it difficult for marketers to keep up with lead requirements and demonstrate marketing’s contribution to revenue. Marketing teams are used to hearing one thing over and over: “We need more leads!” The task of keeping up with demand never ends, and simply dumping more contacts into your database creates some unintended…

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The Marketing Issue that’s Killing Your Data – B2B Marketing Article

15 Jul The Little-Known Marketing Issue that’s Secretly Killing Your Sales (And How to Fix It) Not long ago, “Big Data” was all the rage. The race was on to collect as much information about people as possible – creating a giant, looming cloud of detail that was nearly impossible to sift through and a challenge (at best) to market to. Today, we have more tools than ever to wrangle that information and use it to present clear,…

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Data Maintenance Keeps Things Running Smoothly – B2B Marketing Article

20 Jun Data Maintenance Keeps Things Running Smoothly We all know that it takes more than putting gas in a car to keep it running smoothly. Regular and frequent oil changes, tune-ups, new tires, and the occasional bath are all necessary to keep a vehicle in tip-top shape and running for a long time. Like cars, contact data depreciates quickly. Keeping it maintained and fresh extends its life and value to your organization. Is Data Maintenance the Same…

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