Data as a Service

Choosing the new age data providers for effective B2B marketing campaigns – B2B Marketing Article

In a relatively short period of time, technological advancements have permanently transformed the way sales and marketing campaigns are being implemented today to build leak proof pipelines, grow businesses, win market shares and expand globally. For decades businesses sourced their marketing data from traditional data publishers, list brokers and data resellers; but today, CRM, marketing automation and predictive analytics softwares have made all those tactics obsolete. They are the engine of all modern day B2B marketing campaigns and data has…

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Why Data Needs To Back Your Marketing Campaigns – B2B Marketing Article

The present state of the market is highly competitive—especially in the B2B space. This is the reason why collecting and analyzing competitive intelligence has become vital for businesses, regardless of their size. Competitive intelligence is  the process of identifying, gathering and analyzing relevant information such as products and customers of the target market competitors. This enables businesses to create campaigns and take out competition by making strategic data-backed decisions. The secret to effective campaigns – Competitive intelligence Competitive intelligence refers…

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