Data and Analytics

5 B2B Marketing Best Practices Proven to Drive Results – B2B Marketing Article

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. Additionally, the landscape is constantly changing due to technological advances, new generations of buyers, and other market forces. For these reasons, there is no one-size fits all solution for B2B marketing success. However, there are certain best practices and tactics that have proven to work. By applying these to your ongoing strategy, you can make the most out of…

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Future trends in customer data platforms – Econsultancy – Marketing Article

This briefing on future trends in customer data platforms reproduces content from Econsultancy’s CDP Best Practice Guide. Organising large amounts of customer data is becoming a huge challenge for marketers who want a ‘360 degree view’ of their customers. Customer data platforms (CDPs) offer a way for organisations to bring together disparate customer data into one place, to allow for the easy sharing of this information with other systems. Econsultancy’s CDP Best Practice Guide explains what CDPs are, what they can…

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78% of Marketers Now Deliver a Personalized Customer Experience via Email Using Data and Analytics – B2B Marketing Article

Data and analytics continue to be beneficial to marketers who are looking to personalize the customer experience, according to new research. Furthermore, email remains a critical channel for marketers attempting to reach out to prospects and customers. Merkle recently published the “Customer Engagement Report,” and most marketers (78%) said that they deliver a personalized customer experience via email utilizing customer data. In addition, 68% stated that they identify email as the highest priority customer data types to acquire. This gives…

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The best digital marketing stats we’ve seen this week – Econsultancy – Marketing Article

This week’s stats roundup includes news about UX, Facebook, and travel brands. If you are left wanting more, be sure to check out the Internet Statistics Database. Let’s get to it. Including research in the product development process is the number one challenge for UX teams A new report from Userzoom (based on survey of 196 participants from global, Enterprise-level companies) has delved into the biggest challenges facing UX teams. From the survey, it found that ‘including research within the…

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