Why Data Needs To Back Your Marketing Campaigns – B2B Marketing Article

The present state of the market is highly competitive—especially in the B2B space. This is the reason why collecting and analyzing competitive intelligence has become vital for businesses, regardless of their size. Competitive intelligence is  the process of identifying, gathering and analyzing relevant information such as products and customers of the target market competitors. This enables businesses to create campaigns and take out competition by making strategic data-backed decisions. The secret to effective campaigns – Competitive intelligence Competitive intelligence refers…

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