Cyber Security Marketers

How B2B CMOs are Marketing Through a Crisis – B2B Marketing Article

It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. It’s also the time when you wish you’d have listened to your marketing lecturer when she suggested that you prepare an emergency draw plan for crisis mode. Although let’s be honest, nothing could have prepared any of us for marketing during COVID-19. So now we’re a couple of weeks in, here’s a collection of what’s going…

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How B2B CMOs are Marketing Through a Crisis – B2B Marketing Article

It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. It’s also the time when you wish you’d have listened to your marketing lecturer when she suggested that you prepare an emergency draw plan for crisis mode. Although let’s be honest, nothing could have prepared any of us for marketing during COVID-19. So now we’re a couple of weeks in, here’s a collection of what’s going…

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From A to Z – A Cyber Security Glossary For B2B Marketers – B2B Marketing Article

Everyone’s back from summer break and feeling extra motivated, right? So, I felt this was the right time to help my fellow marketers brush up on their cyber security terminology.  Like the nature of cyber threats themselves, the jargon is constantly evolving and it’s important to stay informed. Here’s my list of important, confusing, or emerging terms you should know.

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