2 Keys to Creating an “Extraordinary” Customer Experience – Email Marketing Article

    How did “customer experience” become such a powerful, driving force of differentiation between companies – and a force of attraction or repulsion? Part of the answer to this question is how impactful an extraordinary or an underwhelming customer experience has become when deciding with whom we want to do business (nope, it’s not just about features and price points anymore). Another part of the answer is what happened when social media realized its full potential. What began as…

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Domino’s Pizza Serves Up Innovations In Tech and Customer Experience To Drive Business Growth – Marketing Article

The mobile revolution isn’t new. But, its deep impact on our behavior, standards and our preferences are just now coming to light. Smartphones have not only made us more connected, they have made us more curious, demanding and impatient. We know we can get what we want, where and when we want it. But for businesses to better compete, technology is only part of the solution. Businesses must now understand customer expectations as they continue to rise as a function…

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Why designing for delight doesn’t always work – Marketing Article

“Delight” is a word we hear often when talking about customer experience and with good reason—it captures a feeling most of us probably wish we had more often. So it’s no surprise that CX folks are somewhat obsessed with the concept of designing for delight. After all, who doesn’t like to be delighted? What could possibly go wrong? But as most of us know from experience—and Murphy’s Law—anything that can go wrong will go wrong. So why is it that…

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Which Intent Data Use Case is Right for You? – B2B Marketing Article

Using intent data to fuel your marketing activities seems like a no-lose situation. It’s an opportunity to gain deeper insight into the behavior of individuals in your target audience. With that information at hand, you should be able to improve the effectiveness of your marketing activities. At least that’s the promise of quality intent data. It’s why about half of B2B companies are already investing in intent data to some extent. But intent data shouldn’t be used as a magic…

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