Every company wants to be the next big thing. But, here’s the truth: adoption and growth won’t happen just because you have an amazing product or service. Growth is earned, step by careful step. All too often, growth is stymied for a specific reason. It’s often because the company is out of touch with its customers, the market or its own employees.   There is a reason why so many of today’s customers refer to their suppliers and vendors as “partners.” I…