Customers

Consumer Data Privacy: What SMB Owners Must Know – B2B Marketing Article

No matter who you ask, they will have some opinion on data privacy. Whether it’s when we hear of a data breach at Equifax, or the unauthorized use of personal information on Facebook, the issues of data privacy and data protection are part of our daily lives. While these issues aren’t the primary concern for most of us on a regular basis, they become significant when either of two things happens:  Someone tries to use our individual data without our permission, such…

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How COVID-19 is Affecting Google My Business – B2B Marketing Article

With the coronavirus (COVID-19) pandemic, businesses all over the world are seeing the impacts of this crisis, whether they have more business than they can handle (e.g., grocery stores) or customers have stopped coming in altogether.  Unfortunately, even some of the larger companies that help small businesses get the word out to their customers about business changes are seeing the effects of the coronavirus too.  I’m talking about Google.  Currently, Google My Business has halted a few of its regular…

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Using Backlinks to Boost Your Website’s Ranking – B2B Marketing Article

High-quality backlinks can help you increase your SEO visibility, sales and more.  Maintaining a strong interconnected internal link structure improves UX and helps crawlers navigate your site and index it on Google.  Guest-posting opportunities are excellent chances to get new links from reputable websites.  Identifying broken links can help you build your links while opening the door for new opportunities.  If you’re a new business owner, chances are, you’ve heard other people talking about backlinks. You may even have a…

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How to Accept Credit Card Payments With PayPal – B2B Marketing Article

To accept credit and debit card payments with PayPal, you need to sign up for a PayPal Business account, download the PayPal Here app and get a PayPal card reader. There is no long-term contract, so you can close your account at any time without penalty. For PayPal’s basic credit card processing services, all you pay is transaction fees. There are no setup or application fees, monthly or annual account maintenance fees, or PCI-related fees. Accepting credit cards and debit…

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6 Ways to Achieve a Customer-Centric Culture – B2B Marketing Article

Every company wants to be the next big thing. But, here’s the truth: adoption and growth won’t happen just because you have an amazing product or service. Growth is earned, step by careful step. All too often, growth is stymied for a specific reason. It’s often because the company is out of touch with its customers, the market or its own employees.   There is a reason why so many of today’s customers refer to their suppliers and vendors as “partners.” I…

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