Customer Success

How Do Nonprofits Use Email Effectively? – Email Marketing Article

In honor of Giving Tuesday, we wanted to spotlight three of our nonprofit clients and show how they are using email to effectively mobilize, educate, and raise funds for their causes.   SPCA International: Mobilization  One of the hardest goals of nonprofits is encouraging subscribers to perform an action without any direct benefit. Rather than fun new products or can’t miss event tickets, nonprofits are tasked to get their readers to become an active advocate for their cause.   SPCA International took…

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How SaaS Startups Can Create Great Customer Success Strategies – B2B Marketing Article

Customer success and customer experience are closely intertwined. A great experience keeps customers coming back and brings in new business through referrals. But to achieve this, you need to make sure that your customers accomplish their “desired outcome” when using your product. And this is exactly what customer success is about—offering the best experience possible so that the desired outcome is easily reached.

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Creating An Extraordinary Customer Experience With Video – Email Marketing Article

Do you ever consider how your customer experience affects your brand? Chances are, even with the best, there’s room to improve the most essential part of your business. Studies show that the experience your company provides is even a crucial form of marketing, preferred by customers over content or mobile ads.  So how do you enhance the experience your company offers or build the right foundation to start? By creating meaningful connections with anyone interacting with your brand–something you can…

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New Whitepaper: Accelerate Profitable Growth Through Stakeholder Engagement – B2B Marketing Article

New Whitepaper: Accelerate Profitable Growth Through Stakeholder Engagement Posted on June 19, 2019 , by Andrew Schulkind TAGS:  We have just published a new whitepaper for folks driving Customer Success in B2B firms and seeking to proactively engage the right customer-contacts in the right way at the right time to obtain the right insights. The paper… This is only a snippet of a B2B Marketing Article written by Steve Bernstein Source link

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Create Delight to Keep Customers for Life – Email Marketing Article

  What’s a surefire strategy to solidify your reputation for offering a superior customer experience? I’ll give you a hint. It involves burritos … and delight. Jordan Olivero is the Director of Customer Success at Swimlane, a software platform that empowers security operations teams with machine-speed decision making throughout the entire incident response process. He joined me for a podcast conversation to discuss the power of moments, doing things that don’t scale (but doing them anyway), giftology, being your own…

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Customer Success Technology Selection Depends on Whether You’re Dating or Getting Married – B2B Marketing Article

Customer Success Technology Selection Depends on Whether You’re Dating or Getting Married Posted on May 2, 2019 , by wpn-admin TAGS:  We are often asked about various technologies that best support a Customer Success (CS) team. We’ve found that there are 2 general approaches to CS technology, and selecting the right approach generally depends on the complexity of… This is only a snippet of a B2B Marketing Article written by Steve Bernstein Source link

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4 Messaging Apps Modern Marketers Need to Get on Board With – B2B Marketing Article

Messaging apps are quickly becoming the most popular way for people to communicate. Unlike a phone call, consumers are often more responsive to receiving text messages and are actually more likely to perceive a company contacting them via text in a positive light. In fact, across 8 markets surveyed globally, 51 percent of people agreed that messaging has replaced other forms of communication. With such a shift occurring, businesses are now looking for the best way to engage with customers and prospects—using their…

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PODS Wins Email Hero MVP Award for Most Improved Email Program – Email Marketing Article

Winning the Email Hero Award for Most Improved Email Program, this week we’re featuring PODS! With our only perfect score, they also took home our MVP Email Hero Award. While most email marketers experience poor results now and again, it takes a special team to take affirmative action in the face of low inbox placement. The team at PODS was faced with an alarmingly low 60 percent inbox placement rate and was able to optimize their program to increase their…

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