Customer Success

New Whitepaper: Accelerate Profitable Growth Through Stakeholder Engagement – B2B Marketing Article

New Whitepaper: Accelerate Profitable Growth Through Stakeholder Engagement Posted on June 19, 2019 , by Andrew Schulkind TAGS:  We have just published a new whitepaper for folks driving Customer Success in B2B firms and seeking to proactively engage the right customer-contacts in the right way at the right time to obtain the right insights. The paper… This is only a snippet of a B2B Marketing Article written by Steve Bernstein Source link

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Create Delight to Keep Customers for Life – Email Marketing Article

  What’s a surefire strategy to solidify your reputation for offering a superior customer experience? I’ll give you a hint. It involves burritos … and delight. Jordan Olivero is the Director of Customer Success at Swimlane, a software platform that empowers security operations teams with machine-speed decision making throughout the entire incident response process. He joined me for a podcast conversation to discuss the power of moments, doing things that don’t scale (but doing them anyway), giftology, being your own…

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Customer Success Technology Selection Depends on Whether You’re Dating or Getting Married – B2B Marketing Article

Customer Success Technology Selection Depends on Whether You’re Dating or Getting Married Posted on May 2, 2019 , by wpn-admin TAGS:  We are often asked about various technologies that best support a Customer Success (CS) team. We’ve found that there are 2 general approaches to CS technology, and selecting the right approach generally depends on the complexity of… This is only a snippet of a B2B Marketing Article written by Steve Bernstein Source link

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4 Messaging Apps Modern Marketers Need to Get on Board With – B2B Marketing Article

Messaging apps are quickly becoming the most popular way for people to communicate. Unlike a phone call, consumers are often more responsive to receiving text messages and are actually more likely to perceive a company contacting them via text in a positive light. In fact, across 8 markets surveyed globally, 51 percent of people agreed that messaging has replaced other forms of communication. With such a shift occurring, businesses are now looking for the best way to engage with customers and prospects—using their…

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PODS Wins Email Hero MVP Award for Most Improved Email Program – Email Marketing Article

Winning the Email Hero Award for Most Improved Email Program, this week we’re featuring PODS! With our only perfect score, they also took home our MVP Email Hero Award. While most email marketers experience poor results now and again, it takes a special team to take affirmative action in the face of low inbox placement. The team at PODS was faced with an alarmingly low 60 percent inbox placement rate and was able to optimize their program to increase their…

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B2B: The Linkage Between NPS and Financials is NOT What You Think It Is – B2B Marketing Article

A TopBox-client since 2015 asked us to help them predict future financial outcomes based on the operationalized B2B-customer feedback data that they had been harvesting over the past 4 years (here’s detail on how an “operationalized feedback program is executed). Having achieved steady improvement in customer engagement and sentiment with the same accounts and contacts over time (longitudinal trending), they wanted to leverage TopBox to predict future growth for better financial management: What rate of growth could they expect from the existing customer…

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Stop Chasing Renewals: Here’s How to Keep Customers Engaged So Renewals (and More!) Will Just Come – B2B Marketing Article

Stop Chasing Renewals: Here’s How to Keep Customers Engaged So Renewals (and More!) Will Just Come Posted on March 20, 2019 , by wpn-admin Too busy fighting figurative fires?  Upon benchmarking his native city of Boston to his adopted city of Philadelphia, Benjamin Franklin wrote the famous line “…an Ounce of Prevention is worth a Pound of Cure…” and… This is only a snippet of a B2B Marketing Article written by Steve Bernstein Source link

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How to Get the Product Team To Build the Right Enhancements? – B2B Marketing Article

How to Get the Product Team To Build the Right Enhancements? Posted on February 5, 2019 , by wpn-admin “My company continues to invest in build new product features. Meanwhile, my Customer Success Managers spend more and more time dealing with product performance (speed) issues. The right product-roadmap is probably a balance, but the product team isn’t… This is only a snippet of a B2B Marketing Article written by Steve Bernstein Source link

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