Customer Success

5 Minutes from the Community: What is B2B Customer Engagement, and Why Does It Matter? – B2B Marketing Article

5 Minutes from the Community: What is B2B Customer Engagement, and Why Does It Matter? Posted on June 2, 2020 , by Steve Bernstein TAGS:  What is B2B “Customer Engagement” and why does it matter? Are your current processes truly “engaging” your customers, or just trying to sell them more stuff? I had the opportunity to interview David Ellin for some answers, since he’s… This is only a snippet of a B2B Marketing Article written by Steve Bernstein Source link

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Sales + Customer Success = Accelerated Growth. Let’s talk about how. – B2B Marketing Article

Sales + Customer Success = Accelerated Growth. Let’s talk about how. Posted on March 5, 2020 , by Steve Bernstein I had the opportunity to be interviewed by Satoko Miller of Rainmakerforce, a Sales performance improvement provider, to discuss some of the key takeaways from my book, “Failure Sucks!” with a great discussion about how Sales and Customer Success need to work… This is only a snippet of a B2B Marketing Article written by Steve Bernstein Source link

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How Do Nonprofits Use Email Effectively? – Email Marketing Article

In honor of Giving Tuesday, we wanted to spotlight three of our nonprofit clients and show how they are using email to effectively mobilize, educate, and raise funds for their causes.   SPCA International: Mobilization  One of the hardest goals of nonprofits is encouraging subscribers to perform an action without any direct benefit. Rather than fun new products or can’t miss event tickets, nonprofits are tasked to get their readers to become an active advocate for their cause.   SPCA International took…

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Email Hero Awards Are Back! – Validity Blog – Email Marketing Article

Are you a heavy user of the Return Path Platform who has recently deployed a campaign that made you feel like an email hero? Well, we’d love to see it…and hopefully give you an award!  Validity is excited to announce our second annual Email Hero Awards recognizing this year’s top email marketers. There are a total nine awards up for grabs, not to mention the overall MVP award, including these categories below:  Best Subject Line  Best Newsletter  Best Offer (Coupons, promotion, etc)  Best Triggered Email  Most Improved Email Program  Most Innovative …

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How SaaS Startups Can Create Great Customer Success Strategies – B2B Marketing Article

Customer success and customer experience are closely intertwined. A great experience keeps customers coming back and brings in new business through referrals. But to achieve this, you need to make sure that your customers accomplish their “desired outcome” when using your product. And this is exactly what customer success is about—offering the best experience possible so that the desired outcome is easily reached.

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Creating An Extraordinary Customer Experience With Video – Email Marketing Article

Do you ever consider how your customer experience affects your brand? Chances are, even with the best, there’s room to improve the most essential part of your business. Studies show that the experience your company provides is even a crucial form of marketing, preferred by customers over content or mobile ads.  So how do you enhance the experience your company offers or build the right foundation to start? By creating meaningful connections with anyone interacting with your brand–something you can…

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Ask the Experts: How Do You Know When It’s Time to Reevaluate and Rework Your Online Community? – B2B Marketing Article

Part of what makes someone an exceptional online community manager is the ability to pinpoint exactly what resonates with members and pivot when you’re not offering what they’re looking for. In the two years that he’s been running Webroot’s customer advocate community, Senior Communications Manager, Drew Frey, has become well-acquainted with this fact. Webroot, a Carbonite company, works to protect businesses and individuals against cyber threats through the power of the cloud and artificial intelligence. They launched the “Luminaries” community in 2017, with…

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New Whitepaper: Accelerate Profitable Growth Through Stakeholder Engagement – B2B Marketing Article

New Whitepaper: Accelerate Profitable Growth Through Stakeholder Engagement Posted on June 19, 2019 , by Andrew Schulkind TAGS:  We have just published a new whitepaper for folks driving Customer Success in B2B firms and seeking to proactively engage the right customer-contacts in the right way at the right time to obtain the right insights. The paper… This is only a snippet of a B2B Marketing Article written by Steve Bernstein Source link

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