Customer Service

Churn Rates Rising? Text Messaging to the Rescue – Mobile Marketing Article

Your churn rate is the rate at which customers stop using your services. Reducing your churn rate to increase long-term clients requires identifying and addressing the reasons your service is being abandoned. To maintain a healthy client base, it is vital to adopt tools and strategies that focus on tackling churn rates. A report has shown that 79% of high-income earners stopped patronizing a company and the reason given was due to a bad experience. Incorporating SMS into your support,…

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How to Write a Great Appointment Confirmation Message – Mobile Marketing Article

Appointments are a normal part of any business. You may need to set an appointment to interview an employee, negotiate a deal, or follow up on a contract. The purpose of your meeting doesn’t matter. The most important thing is that you use the right tools and strategies to make sure your attendees show up. The good news is that setting up appointments is relatively easy. There are many great tools available to simplify the process. But one area that…

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Simplicity, care, and low prices – Mobile Marketing Article

What a surprise, a post on our own website talking about how amazing we are. Of course, we are going to advocate that we are the best SMS provider out there, it would be pretty foolish to say otherwise. This is why we understand that for those reading this post some may take it with a pinch of salt. However, we do think we are great. Over the past few decades, yes decades, that Text Marketer has been around, we…

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How to Bridge Online and Offline Shopping with Text Messaging – Mobile Marketing Article

It’s no secret that eCommerce has impacted consumer shopping habits. Brands must reach customers online now in order to stay competitive. That’s not to say brick-and-mortar shopping is dead. Brick-and-mortar stores actually continue to account for 90% of annual sales. Thus, retailers should focus on ways to bridge online and offline shopping to maximize their revenue. The following points will help you better understand how text messaging can assist your brand to achieve this goal. To bring the digital and…

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Announcing Omnisend & Gorgias Integration for Ecommerce – Email Marketing Article

At Omnisend we’re about customer centricity. We practice it with our own merchant customers, we encourage our marketers to practice it with their shoppers, and we promote omnichannel marketing as the best way to give customers more. Because after all, where would any of us be without our customers? Omnichannel marketing is, in its nature, customer centric. You have to put your customer at the center of your marketing strategy for omnichannel to really work. Customer success plays a huge…

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How to Increase Conversions by Providing an Excellent Customer Experience – B2B Marketing Article

Marketers are all about numbers, and brands are all about people. Focusing on both can result in better profits, while elevating company reputation in the process. It’s the hand-written note that comes with a shipment that tips the scales in your favor to go back to your online store, and the freebie flash drive with your logo that makes customers and prospects talk about your brand after the event is over. It all boils down to delivering on your brand’s…

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