By Maria Geokezas, VP of Client Services at Heinz Marketing Digital transformation is inevitable, just like death and taxes.  As the world becomes more complex and increasingly digital, companies need to remain relevant and maintain their competitive edge.  To do so, IDC forecasts worldwide spending on technology and services that enable digital transformation will reach $1.97 trillion in 2022.  It’s not easy to rationalize this level of investment so organizations focus on the technology and the efficiencies gained rather than…