Customer Marketing

5 Email Marketing Predictions for 2020 – Email Marketing Article

Well, we’ve officially said goodbye to the last decade and entered a new one. As you wind down after what must have been a wild holiday season, it’s time to turn your attention to what’s to come this year. We’ve put our heads together and come up with our top 5 email marketing predictions for 2020. Email Marketing Prediction 1 The Year of User Generated Content User Generated Content (UGC) is any type of content created by your customers. User…

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How Tiffany Beddow Optimizes the ON24 Customer Experience, From Acquisition to Advocacy – B2B Marketing Article

Cross-functional collaboration is critical to the success of an advocacy program. But getting there? “I won’t lie and say it’s easy,” says Tiffany Beddow, Director of Customer Marketing at ON24. Wrangling everyone within your company to help guide your customers’ advocacy journey—from marketing to product to customer success and sales—can be a complex process. But over her five-plus years in the field, Tiffany has transformed from an advocacy novice to a seasoned professional and developed a number of strategies along…

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Lifecycle Marketing Deep Dive: Win Back Campaigns – Email Marketing Article

Email marketing databases naturally degrade at a rate of about 22.5% a year. While the answer to the problem seems like it would be finding more customers, that’s only half the answer.  New customers are expensive, costing 4-10x more than retaining an existing customer. While any viable business will need to attract new customers, they should also focus on keeping existing customers coming back again and again. A win back campaign is a fantastic way to help re-engage wayward customers…

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Post Purchase Strategy | WhatCounts – Email Marketing Article

And last, but certainly not least, is the email that everyone enjoys receiving…the shipping confirmation email. Just like the order confirmation message there is room to upgrade this template, rearrange the content to display the transactional content more prominently and update the footer to call out the social media spaces. Luca + Danni may also want to consider top navigation in their transactional messages. Links for things like Customer Service, Return Policy, and Satisfaction Guarantee are popular areas that a…

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Lifecycle Marketing Deep Dive: Post Purchase Series – Email Marketing Article

Congrats! Someone has purchased from your site. So now what happens? While many people think the job of marketing is to get someone to buy from your site, the real goal of marketing is to bring them back to purchase from you again and again. The ultimate goal: create a sustainable pipeline of happy, healthy customers who purchase from you on a frequent basis ensuring a viable business model. After all, finding new customers is expensive and time–consuming. Bottom line,…

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Lifecycle Marketing Deep Dive: Welcome Series – Email Marketing Article

The Welcome Series. One of the most underrated but highest performing email series a business can implement. A welcome series is a great way to ensure you are creating lifelong brand enthusiasts from the start. If you’re not currently employing a welcome series, that’s ok. This type of low-hanging fruit can be put into action any time of the year. In this article we’ll take a look at what you need to create a high-performing welcome series.   Let’s Start with…

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5 quick tips to prepare your emails for the holidays – Email Marketing Article

With the Holidays Just Around the Corner, You Should Have Your Email Campaigns Nailed Down and the Creative in the Works. If you haven’t started panning yet, no need to panic, but get started ASAP!   As the inbox becomes increasingly crowded, be sure your promotion stands out. What should you be sure you’re doing with your holiday emails to help you stand out in the crowd?  1. Personalization In the digital world where everything feels automated, adding a personal touch to…

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Halloween Email Trends for 2019 – Email Marketing Article

Trend 4: Self-Care The wellness industry is on fire these days. Just because Halloween parties usually mean eating candy and drinking too much witches brew doesn’t mean wellness companies can’t get in on the action. MindBody created an email that focuses on how you can recover from Halloween, including things like places to work out, your post-Halloween skincare routine (hello ridiculous amounts of makeup), and other tricks.    Find Ways to Be Helpful to Your Customers During Halloween Regardless of…

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October Holiday To-Dos | WhatCounts – Email Marketing Article

Recent estimates forecast holiday growth somewhere in the range of 4-5%, exceeding $1.1 trillion in revenue this year. While this number is still “unpredictable,” it’s important that you’re taking the time to get your house in order for the holiday rush. Whether or not this year turns out to be a windfall for retailers, you want to be ready for anything. Motto of the 2019 holiday season: have a plan but be nimble.   Here are some essential things you need…

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