Customer Journey

A Circular Approach to the Customer Lifecycle with Wes Schaeffer – Email Marketing Article

How do you think of the customer lifecycle? Is it linear – starting with a prospect and ending with a customer? Or is it circular? The latter is your best bet if you want lifelong customers. And it’s as easy as ABC…DE. Then, repeat. This is because a customer journey doesn’t just have a beginning and an end.  The circular movement cultivates loyalty that will keep your customers coming back to you. If you’re not clear exactly what this means…

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ABM for 2020, Part 1: Know Exactly Who To Target – B2B Technology Marketing Journal – B2B Marketing Article

There are customers out there, right now, actively looking for what you’re selling. How do you find them? How will they find you? And when that magical moment happens, what is the best way to get their attention, engage them, perhaps even impress them so that they are ready to see a demo, or meet with a sales person?  This is a marketer’s daily challenge. While many technologies, platforms and strategies have emerged to solve this question, putting them all…

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Video Belongs In These 3 Moments In Your Customer Journey – Email Marketing Article

  If you’ve been thinking at all about implement video into your sales process, your customer success playbooks, or anywhere else along the customer journey — and let’s face it, you pretty much can’t be a video denier anymore — you’re going to love this episode. There’s been a ton of talk about video lately – and the conversation’s changing. It’s not just about that highly produced video with fancy lights, expensive equipment, background music, and a team of hired…

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Evolving the Marketo Revvie Awards – Marketing Article

The extra mile is often a differentiator between great and phenomenal work. Striving for excellence and being thoughtful about the customer journey is great, but nowadays it has become a necessity in order to compete. What makes one’s work phenomenal is reimagining customer experiences by combining the best technology with game-changing ideas and flawless execution. Marketo Revvies and Adobe Experience Makers merge At Adobe, we want to celebrate these outstanding, fearless marketers and let the world know about the extra…

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Stop Chasing Renewals: Here’s How to Keep Customers Engaged So Renewals (and More!) Will Just Come – B2B Marketing Article

Stop Chasing Renewals: Here’s How to Keep Customers Engaged So Renewals (and More!) Will Just Come Posted on March 20, 2019 , by wpn-admin Too busy fighting figurative fires?  Upon benchmarking his native city of Boston to his adopted city of Philadelphia, Benjamin Franklin wrote the famous line “…an Ounce of Prevention is worth a Pound of Cure…” and… This is only a snippet of a B2B Marketing Article written by Steve Bernstein Source link

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